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Cadillac releases updated 2015 CTS

Cadillac is in the process of applying the new wreathless emblem across its range one model at a time, but rather than simply slap the new logo on the existing models, it's taking the opportunity to roll out some revisions as well. First came the ATS coupe, followed by the updated ATS sedan, and now the flagship brand in the General Motors portfolio has quietly announced some revisions for the CTS sedan as well.
For the 2015 model year, the CTS - which was just introduced last year - gets a revised front end with that wreathless crest but also a new chrome grille with active aero elements on standard models and a black-chrome grille on the Vsport. The revised grille is flanked by new headlights, but behind them the engine lineup carries over: a 2.0-liter turbo four with 272 horsepower, a 3.6-liter V6 with 321 hp or - in the Vsport performance model - a 3.6-liter twin-turbo V6 with 420 hp that's still the most powerful V6 GM has ever made. All engines are mated to an eight-speed automatic transmission (ditching the six-speed auto on previous versions) and (apart from the RWD Vsport) can be had in rear- or all-wheel-drive flavors.
Cadillac has also given the updated CTS some new electronics (including inductive smartphone charging, onboard wifi, and more advanced parking and lane assist systems) as well as new wheels, trims and color options, details on which you can read in the press release below.

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Cadillac goes white-out on social media as prelude to Oscars announcement [w/video]

Cadillac appears to be in a very odd place at the moment. On one hand, Johan De Nysschen is pushing the company towards a much more luxurious image that includes converting 700 dealers into boutiques, and a blitz of new products is also supposed to be on the way in the coming years. However, at the moment sales aren't necessarily keeping pace with production, and there are reportedly heavy incentives available on some models. Now, we're seeing the earliest hint at the next strike in the brand's strategy as its social media presence goes white across the web. Go check out Cadillac's official pages on the major social media hubs, and all you can find is blank space. There's just a period on Twitter, a blank box on Facebook, another one on Instagram and the company logo is even gone from Pinterest. Perhaps most bizarre is YouTube, where Caddy is showing five minutes of absolutely nothing (embedded below) with no sound at all. The video description is only a period. All of this nothingness is supposed to be a lead-up to Cadillac unveiling a completely new advertising campaign during the Oscars on February 22. This method of blanking everything out beforehand could suggest a minimal, to-the-point message in the future. While it wouldn't be shocking for a few teasers to come out in the meantime, Caddy is keeping quite a secret before the big reveal.