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Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

The new presidential limo is almost ready and way bigger than a Suburban

If you're familiar with the current presidential limo, which is nicknamed The Beast, you know it's based on a medium-duty truck platform. This new one, shown in aerial spy photos, appears to be just as huge. The vehicles flanking it in these shots are Chevrolet Suburbans, basically the largest passenger vehicle you can buy. And while the limo looks car-shaped, it's very tall and much longer than the three-row SUV. You might say it's yuge. Like its predecessor, The Beast 2.0 is being developed in secret because all of its various systems and defenses are matters of national security. We are fairly confident that it has lots of armor protection, glass that's about five inches thick, and special systems to clean the air in the event of a biological warfare attack. The current Beast is also said to carry a pint or two of the President's blood type just in case something does happen. When the President is being transported in a motorcade, he is at his most vulnerable, so Cadillac One and the vehicles that surround it have to be prepared for almost anything. In fact, two identical presidential limos travel together to make it harder for would-be attackers to do bad stuff. The Suburban escort it's getting here at the GM proving grounds is appropriate, since most of the vehicles used by the Secret Service to accompany the President's motorcade are big GM SUVs. By the looks of this camouflaged prototype, GM is nearing completion of testing the new Presidential car. The styling is a mix of CT6 sedan and Escalade, with a little XTS thrown in, and it looks a lot more sleek by comparison than the current blocky Beast. When it's ready, President Donald Trump will be the first to ride in it on official business and the current beasts will probably be retired and end up in a museum. Related Video: Featured Gallery Cadillac One Presidential Limo Spy Photos View 13 Photos Image Credit: Chris Doane Automotive Government/Legal Spy Photos Cadillac Luxury Sedan the beast cadillac one

GM recalls 3.6 million vehicles for airbag-software problems

The Basics: General Motors is recalling 3.64 million vehicles across its lineup for an airbag-related issue. The recall covers the 2014-2015 Buick LaCrosse, Chevrolet SS, and Spark EV; 2014-2017 Chevrolet Corvette, Trax, Caprice PPV, Silverado 1500, Buick Encore, and GMC Sierra 1500; and 2015-2017 Chevrolet Tahoe, Suburban, Silverado HD, GMC Yukon, Yukon XL, Sierra HD, Cadillac Escalade, and Escalade ESV. The Problem: Affected vehicles have a sensing and diagnostic module that controls the airbags and seat-belt pretensioners. The software it uses has a defect that can prompt the module to run a diagnostic test under specific driving conditions, which will also deactivate the front airbags and pretensioners. This means that it would be possible for those safety systems to not activate in a crash, potentially leading to injury or death. Injuries/Deaths: General Motors began an investigation that led to the recall after a 2014 Silverado was involved in a crash in which the airbags did not deploy. No information was given as to injuries or deaths. The Fix: Owners can bring their vehicles to a local General Motors dealer where a software update will be installed to fix the issue. The fix will be free of charge. If you own one: General Motors will contact owners of affected cars, and owners can check whether their vehicles are affected by visiting entering their vehicle identification numbers at either the GM Owner Center website or the NHTSA website. Owners can then schedule a time to have the update installed. Related Video: