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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Cadillac scraps three-row CUV plans

Crossovers are one of the hottest automotive segments on the planet. Apparently, the idea of mixing the practicality of a station wagon with the looks of an SUV appeals to people whether they are in Cleveland or Shanghai because nearly every automaker is jumping into the market. So it was no surprise when early rumors suggested Cadillac was planning two, new CUVs to fit above and below the SRX. But things might have changed since then.
New rumblings indicate Caddy is taking a different route. Instead of two crossovers, only the compact is on the way, and the larger, three-row CUV on the Lambda platform to sit between the SRX and Escalade may be a goner. According to Ward's Auto, General Motors thinks that the other three-row, Lambda vehicles like the Buick Enclave and GMC Acadia compete too closely with the proposed Cadillac. The decision comes fairly close to the 2017 intended production date.
As far back as 2010, this Lambda-platform based CUV was considered highly likely for production. However, Cadillac Senior Vice President Bob Ferguson was somewhat cooler about it when he discussed the new crossover briefly last year. He said the model could use the Escalade name, despite its unibody chassis, but no decision had been made yet to actually produce it.

Cadillac CT6 beefs up with 400-hp twin-turbo V6

Cadillac's engine lineup is set to get a makeover led by the potent powerplants under the hood of the CT6. Our man Steven Ewing is onsite at an event in Detroit reporting all the details. Here's what we know so far: The CT6's top engine will be a 3.0-liter twin-turbo V6. It's the first twin-turbo with cylinder deactivation, which essentially makes the V6 able to convert to a V4 unit. Power will be 400 horsepower at 5,500 rpm and 400 pound-feet of torque at just 2,500 rpm. No word on what a potential CT6-V would get. The CT6 will also have a naturally aspirated V6 that Cadillac is claiming to be all-new. It's rated at 335 hp at 6,800 rpm and 284 lb-ft at 5,300 rpm. That's an improvement of 14 hp and nine lb-ft compared with today's 3.6-liter V6, and fuel economy increases nine percent. Cadillac says it's the highest output for a naturally aspirated V6 that's SAE-certified and runs on regular fuel. Both of these V6s will have stop/start technology and will be paired to with eight-speed automatic transmissions. The 3.6-liter V6 will also be used in the 2016 CTS and the 2016 ATS. Meanwhile, Ewing reports that Cadillac says the ATS-V is actually more powerful than initially announced, though there are no numbers to flesh that claim out as yet. The brand also plans to offer four- and six-cylinder diesel engines in various vehicles and new V8 options. The CT6 bows at the New York Auto Show. It will use an aluminum-intensive body that reduces weight by 198 pounds compared with a steel setup and continues Cadillac's creased design language used on the CTS and ATS models. The CT6 goes into production late this year in Detroit. Related Video: Cadillac Next-Gen V-6 Engines Led by 3.0L Twin Turbo Segment-leading power, efficiency in world's most advanced six-cylinder DETROIT – Cadillac today announced a new generation of V-6 engines, led by an exclusive Twin Turbo V-6 that will be one of the industry's most advanced six-cylinder gasoline engines. It leverages the latest technology to balance efficiency, performance and refinement in the upcoming, top-of-the-range CT6 luxury performance sedan. The all-new Cadillac 3.0L Twin Turbo is designed to achieve new thresholds of refinement and specific output for the brand's new prestige luxury sedan, which makes its world premiere March 31, at the New York International Auto Show. Production begins late this year at General Motors' Detroit-Hamtramck Assembly Plant.