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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Expensive Cadillac ELR at least comes with free Level 2 home charger

"But wait, there's more!" Anyone who's watched late-night television is familiar with the telltale phrase of a spokesman looking to reel in a potential customer who may otherwise be disinterested in what's being advertised. Now, General Motors, faced with selling the first Cadillac extended-range plug-in vehicle to a public that may find it rather expensive, is throwing in a bonus. In this case, GM will give away a 240-volt home fast charger to "early" buyers of the Cadillac ELR, including professional installation. How early? Well, we're not finding that information in the press release below, so it may be a moving target. Earlier this month, GM said it would offer the ELR for a 39-month lease for $699 a month for qualified lessees. The deal requires $5,999 down and GM originally said it would only be good until the end of the month (though we assume that could change). It's also an "ultra-low-mileage" lease that allows for only 10,000 miles of driving each year, before per-mile surcharges of 25 cents kick in. Last fall, GM set the base price for the ELR at $75,000, before government incentives get factored in. Like its Chevy Volt sibling, the ELR can go about 340 miles using both the electricity in the battery and the gas-powered on-board generator. Check out our ELR First Drive here. Cadillac Enhances ELR Buying Experience Early adopters to receive complimentary home charger and installation DETROIT – Cadillac is offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe. "The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself," said Uwe Ellinghaus, chief marketing officer, Global Cadillac. "Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market." Cadillac is offering the ELR on an ultra-low-mileage, 39-month lease for qualified lessees at $699 per month with $5,999 due at signing after all offers. The Cadillac ELR offers a convergence of luxury, electrification and sporty driving in a premium coupe with dynamic design and an award-winning range-extended electric powertrain capable of 340 miles of total range.

2017 Cadillac XT5 First Drive

Thousands of feet above the Pacific Ocean, the winding roads that lead to the summit of Palomar Mountain turn from undulating curves to tight, blind, hairpin bends. Most drivers along this route are looking for a chance to exploit the limits of their cars' handling as much as one can on public roads, while taking in the bucolic views and endless blue skies. Up here, taking the thrilling curves at high speed is best left for drivers of performance cars who have platinum health insurance, lest the possibility of rolling a vertical mile toward Hellhole Canyon Preserve (we are not making this up) is not a deterrent. How different the experience is when you've chosen to climb the mountain in the 2017 Cadillac XT5, the crossover that replaces the SRX in a growing lineup of refined and redefined XT-named utility vehicles. An instant reminder that this SUV is not a Lotus comes as we enter a corner with a smidgen too much gusto, the tires begin to claw for traction, and the seatbelts tighten with the grip of sudden death. A quick tap of the brakes releases the belts, but not before a bead of sweat forms on the forehead. The overwhelming feeling is one of being unsure if this exercise is out of the XT5's comfort zone, despite Cadillac's goal of hitting the high-achieving sweet spot of the sport-luxury crossover segment. You'll know that an XT5 isn't an SRX when you first see one, although the differences are harder to tell when the two are parked side by side. The XT5 is the second Cadillac model to arrive since the brand learned to speak with a New York accent (albeit an affected Soho dialect) and it's a key pillar to the brand's chances at worldwide success. In 2015, the final year of sales for the five-year-old SRX, Cadillac managed to sell almost 100,000 of them around the world – no small feat for a model about to be replaced, and proof of the crossover's relative freshness and its popularity in export markets like China. Like the SRX that precedes it, the XT5 will be available with either front- or all-wheel drive (a $2,645 option), but that's one of few commonalities with the outgoing model. A new, lighter chassis helps the XT5 shed about 300 pounds, although Cadillac favors high-strength steel for bodywork and leaves aluminum for the engine and interior trim. In line with the revised brand guidelines for naming, SRX evolved into XT5, leaving room for larger and smaller utility vehicles to eventually join the lineup.