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Watch the 2014 Cadillac CTS get its groove on in the rain

In case you haven't got enough of the 2014 Cadillac CTS that just debuted at the New York Auto Show, Cadillac has let us have some rolling footage of the car around its test track along with a few words from VP of marketing Don Butler and executive director of design Mark Adams.
You won't learn much more about its 420-horsepower, twin-turbo V6 but you can hear how it growls in the rain, and you can get a better idea of how you'll look in the driver's seat giving it a workout. That's got to be worth something, right? You'll find both videos just below.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Recharge Wrap-up: Lyft partners with Didi Kuaidi, Cadillac uses ultracapacitors

Lyft and Chinese on-demand transportation venture Didi Kuaidi have announced a partnership. Additionally, Didi Kuaidi is investing $100 million in Lyft. The two ridesharing companies will share technology and provide interoperability between platforms. For users, this means it will be easier to get around when traveling between the US and China. "In today's rideshare environment, where every region presents a unique set of challenges and opportunities, partnering with the homegrown leader is the winning approach to Chinese expansion," says Lyft President and co-founder John Zimmer. Learn more in the video above, and in the press release below. Car2go has announced service in Miami Beach, FL. Beginning October 1, the one-way carsharing service will expand its boundaries beyond its current Miami service area to include neighboring Miami Beach. "We're thrilled to see car2go expand to Miami Beach," says Miami Beach Mayor Philip Levine. "Miami Beach residents and visitors are increasingly seeking new, environmentally conscious options to move around North, Middle, and South Beach, and carsharing is an important part of realizing that vision." Read more from Car2go. ClipperCreek has added the HCS-30 EVSE to its product line. The 24-amp, 240-volt Level 2 charging station is designed for residential and workplace duty. It allows for faster charging without the customer having to upgrade their electrical service panel. Delivering about 20 miles of range per hour of charging, the HCS-30 EVSE can charge most EVs in about four hours. Pricing begins at $565. Read more from ClipperCreek. Cadillac will use ultracapacitors in its stop-start systems for 2016. Rather than relying on battery power to run electrical systems while the engine is not running, the utracapacitors can provide a stable flow of energy without losing lifespan to repeated cycling. Supplied by Maxwell Technologies, the ultracapacitors are also lighter than batteries and, according to Cadillac, provide smoother restarts. The 2016 models to use the updated stop-start technology as standard will be the ATS and CTS, with the exception of the V performance variants. Read more at Green Car Reports. Lyft and Didi Kuaidi Announce Strategic Partnership, Building Toward a Collaborative Global Ridesharing Alliance - Didi Kuaidi Invests $100 million in Lyft - Companies Introduce Ridesharing Coverage Between the U.S.