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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Corvette's Performance Data Recorder headed to other cars, will Cadillac ATS-V be first?

For 2015, the Chevrolet Corvette Stingray gained a novel piece of high-performance technology: The Performance Data Recorder. This trick system combines video from a front-mounted camera with in-car data and GPS information to help drivers record and study their lap times, complete with data overlays. While it's a clever tool for track days, it's also finding popularity as a built-in dash cam of sorts. To this point, the technology has been a Corvette exclusive, but General Motors' executive vice president of global product development, Mark Reuss, has confirmed to Autoblog that it will soon be available in other vehicles.
At a media luncheon on Thursday, we asked whether GM was keen to expand usage of the technology to other models, and if we could expect to see something soon. Reuss coyly replied, "What's soon?" When we suggested the 2016 Cadillac ATS-V (which is scheduled to debut at next week's LA Auto Show), he replied, "There will be other uses, and it won't be that far away. How's that?"
Certainly not an outright confirmation, but we wouldn't be at all surprised to see the next high-po Cadillac roll under the klieg lights at the Los Angeles Convention Center next Wednesday brandishing more than just 450 horsepower.

Shatner's Rivet motorcycle to enter limited production with CTS-V engine [w/video]

William Shatner has entertained the world for decades, from playing Captain Kirk on Star Trek to covering songs like Rocket Man and Common People. Now in his 80s, Billy Shatz has embarked on one of his weirdest projects yet: helping to design the wild Rivet One trike with motorcycle fabrication company American Wrench. Now, you can order one too with power as crazy as the three-wheeler's design. We last saw the Rivet One's aluminum body with the styling like a menacing, art-deco easy chair a few months ago, but now Shatner has started talking about the trike's powerplant, which is based around the heart of a Cadillac CTS-V. "It's a beast with advanced guts. It's powered by an all-aluminum, computer-controlled, supercharged and intercooled V8 engine – producing over 500 HP," Shatner said to Gizmag. Keep an eye out because Shatner intends to captain the Rivet One from Chicago to Los Angeles later this year. Also, if you want a ride like Captain James T. Kirk, the company is taking requests for the trike, made on a build-to-order basis after completing Shatner's job, according to Gizmag. Prices aren't announced yet but expect the number to be as out of this world as a voyage of the Enterprise. The video below provides a further look at the Rivet One's unconventional design. Superheroes Wanted - A Look At The Machine from Rivet on Vimeo. News Source: Gizmag, Rivet via VimeoImage Credit: Rivet Motors Celebrities Design/Style Cadillac Motorcycle Performance trike William Shatner american wrench