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GM winding down Chevrolet brand in Europe

If you've taken even a cursory look at GM's European strategy and wondered how it can target the market there with both Chevrolet and Opel/Vauxhall, you're not alone. In fact General Motors itself has found it difficult to justify the two-pronged approach. That's why it's essentially pulling Chevy from the European marketplace.
Instead of trying to ply European buyers with what are mostly former Daewoo products rebadged as Chevys, GM will now let Opel (or Vauxhall in the UK) represent its mass-market aspirations. Chevrolet will keep its presence in Russia and other former Soviet markets, and will continue selling certain niche products in Eastern and Western Europe. The Corvette, for example, has long been sold in Europe through Cadillac dealerships, which for its part is currently "finalizing plans for expanding in the European market".
While the shift in strategy is expected to help GM get a stronger foothold in the European market in the long run, in the short term the restructuring will cost it dearly: between $700 million and $1 billion, according to its own estimates, split between the last quarter of this year and the first half of the next. Jump into the full press release below for more.

Cadillac Elmiraj has production potential

There are many reasons to love the Cadillac Elmiraj Concept, but not the least of which is how production-ready this big coupe appears to be. Take out the overly fancy interior and a few conceptual elements of the exterior, and this looks like a coupe that could be in dealers now as the successor to the Eldorado.
On top of that, Automotive News is quoting Bob Ferguson, Cadillac senior vice president, as saying that a production version of this car is "very doable." AN adds that if the Monterey showstopper gets the green-light, this car would compete against the upcoming Mercedes-Benz S-Class Coupe and would based on Cadillac's upcoming rear-wheel-drive flagship sedan due out in 2015. The range-topping coupe would debut sometime after the sedan model. Cross your fingers.

Crowd lifts Cadillac to free pedestrian after two vehicles barrel toward him

An elderly Missourian is lucky to be alive today after a car that had pinned him to the ground was lifted off him by witnesses. According to WDAF, Orlando Gentry and Troy Robertson were working at a Kansas City, Mo., clothing store when a stolen minivan careened through a red light at 35th and Prospect and was immediately T-boned by a woman driving a gold Cadillac. The impact drove both vehicles up onto the sidewalk at the corner, side by side, directly at pedestrian Carlos Green. "We was out here with our kids, and we was at work, and the next thing we heard was a boom!" Gentry told WDAF. "Man, those cars came out of nowhere, and Carlos was just helpless," Robertson said. Gentry tried to escape but was caught between the vehicles and pinned beneath the Caddy. Then a light pole punctuated the crash by falling on top of the Caddy - and almost on top of Carlos Green. "Yeah, he tried to jump out of the way, but he just got pinned underneath the Cadillac. He definitely hurt his right leg. When I saw all that, I screamed, 'Somebody help me help get this car off Carlos,'" Robertson said. He, Gentry and passersby lifted the heavy Caddy off Green so he could crawl free. Thankfully, Green wasn't seriously injured. He was discharged from an area hospital bruised, with one leg in a cast, but ultimately healthy. The woman driving the Cadillac was unhurt, but the two men driving the minivan ran off during the confusion. Kansas City police are looking for the escaped car thieves. This is the second time in as many weeks that people banded together to lift a car off someone. On May 9 in Philadelphia, a group of good Samaritans lifted an SUV off a little girl who had been run down and pinned beneath an SUV tire. Related Video: