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Cadillac can't keep up with Escalade demand, can't move its sedans
Wed, Feb 11 2015No matter how much Cadillac revitalizes its lineup and its image, it seems that all consumers want is the Escalade. In fact, Automotive News reports that General Motors can't keep up with demand for the fullsize luxury SUV, despite sticker prices that start at over $70,000 and approach six figures at the top end of the spectrum. Contrast that with sedans like the ATS and CTS, which are far cheaper but which Cadillac hasn't been able to move fast enough to keep up with production, prompting both the manufacturer and dealers to offer substantial incentives to keep them from piling up. Cadillac had been resisting a price cut of the ATS or CTS, lest it hurt resale values – itself a factor that could explain consumers' reluctance to buy them in the first place – but been offering subsidized leases, discounted financing, rebates and cheaper options. Combined with incentives from individual dealers, according to AN, buyers can be looking at five-figure discounts on buying a new Cadillac sedan. And now, finally, it seems the CTS will indeed get a little bit off its bottom line. Yet GM has been producing the ATS and CTS at rates that their sales can't keep up with. The automaker was forced to idle the plant in Lansing, MI, where it assembles the ATS and CTS for six weeks starting this past December. And since it reopened late in January, it's been reduced to a single shift as dealers try to move the metal they've already got. Meanwhile the plant in Arlington, TX, that produces the Escalade and its Chevy and GMC siblings has been running on overtime, with three shifts throughout the week and even into the weekend to keep up with demand. Profitable as it's been for Cadillac and GM, though, the Escalade does not represent the future of where it wants to take the brand - separating the Escalade as almost a brand unto itself that's been left out of the company's new naming scheme. If only it could make its sedans as successful as its fullsize SUVs, it'll be all set.
2016 Cadillac CTS-V prepares to kick ass, take names
Tue, Jan 13 2015Some stories write themselves. This post on the North American International Auto Show debut of the 2016 Cadillac CTS-V is one of them. This 200-mile-per-hour sedan pilfers the 6.2-liter supercharged V8 from the Chevy Corvette Z06, and puts it to the same tire-devastating effect, offering up 640 horsepower and 630 pound-feet of torque. An eight-speed automatic – please join us in a moment of silence for the dearly departed manual CTS-V – then dispatches the force-induced thrust to a very large, sticky set of Michelin Pilot Super Sport tires. To ensure the CTS-V can tear your face off with lateral Gs as well as accelerative Gs, Cadillac stiffened the car's structure by 25 percent, fitted magnetic ride control and fitted the aforementioned tires. Beyond the mechanicals, a substantial rear spoiler, front splitter and diffuser improve grip through aerodynamics. Keeping drivers pinned during all this tire shredding and face tearing is the task of meaty, two-piece Recaro sport seats, which are found in a luxuriously appointed cabin, complete with 4G LTE connectivity, a Bose stereo and Siri Eyes Free. There's even a Performance Data Recorder, which will be on hand to record your miscues if (or perhaps when) the car's extreme abilities outpace your own talents. Take a look at our array of live images from the CTS-V's official debut at the 2015 Detroit Auto Show.
Former Cadillac boss Butler takes Ford tech job
Tue, 07 Jan 2014When Don Butler made the surprising decision to leave his post as Cadillac's VP of global strategic development, it was a surprise. Citing a desire to "recalibrate, reassess my priorities" in that August announcement, it wasn't entirely clear where Butler - a virtual General Motors lifer after spending nearly 30 years with the company - would end up. Turns out he took a trip to Dearborn.
Butler has taken a position in the newly created position of Executive Director of Connected Vehicles and Services at Ford, where he'll be responsible for the Blue Oval's global connectivity strategy. "Not only does Don understand the connected car landscape, but probably just as important, he understands customer expectations," said Raj Nair, who, as Group Vice President of Global Product Development, is Butler's new boss. "Having a leader with technology experience both inside and outside the industry is a rare combination - we're excited to have Don join our team."
As Ford has received its fair share of flak for the sometimes recalcitrant MyFord Touch infotainment system and its Sync voice-controls, it appears that Butler has his work cut out for him.