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Cadillac to fight Audi A3, Mercedes CLA with small rear-drive sedan?

Compact luxury sedans are fast becoming the trend among upscale automakers. Mercedes has the new CLA (and its many platform-mates), BMW has the 1 Series and 2 Series, Audi has the A3 and, though Lexus apparently isn't interested in anything smaller than its CT 200h, Infiniti is getting in on the action with a compact model of its own. It would only follow logically, then, that Cadillac should launch a competitor, and according to the latest reports, that's just what it has in store.
Speaking with Car and Driver, Cadillac marketing chief Uwe Ellinghaus confirmed that such a project is in the works. But unlike its rivals, Cadillac aims to go with a rear-wheel-drive layout. This despite research that apparently indicates that a surprising 80 percent of owners think that their BMW 1 Series is front-drive. It's the driving dynamics and styling proportions that motivate Ellinghaus and his colleagues to stick with rear-drive, however.
The new model would in all likelihood be based on the same GM Alpha architecture that underpins the ATS and CTS - a platform that has helped Cadillac keep the weight down on both models and which is expected to underpin the next-generation Chevy Camaro, as well. The sub-ATS could be positioned as a four-door 2+2, however, as the ATS grows a little larger in its next iteration in order to make room for its new baby brother.

Cadillac to launch Super Cruise semi-autonomous technology in two years [w/video]

We all know that self-driving cars are coming. It's not so much a question of If so much as When. And when it comes to General Motors products, we now have something of a date to work with, as Cadillac has announced plans to roll out what it is calling Super Cruise technology in an unnamed new model within the next two years. As you would expect, this new tech can speed the car up, slow it down and keep it in its intended lane, but GM isn't expected to release a fully self-driving car, saying that it will still require "an attentive driver."
We're not quite sure what new model Cadillac will use to launch this new technology, but our best guess would be its upcoming LTS sedan. Other possibilities may include a new crossover - we've heard rumors of CUVS coming from Caddy both above and below the current SRX - or entry-level sedan, but those seem less likely than a high-dollar flagship like the LTS.
The next techy bit of kit currently being shown off by Cadillac engineers includes vehicle-to-vehicle and vehicle-to-infrastructure communication, technology which would seemingly allow cars to travel in close proximity to one another, with less danger of collisions. According to our friends at Engadget, GM is working with the University of Michigan to outfit some 120 miles of roads in and around Detroit, MI, with the requisite sensors to make all this technology possible.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")