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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2018 Cadillac CT6 Drivers' Notes | Super Cruiser

The 2018 Cadillac CT6 showcases General Motors' impressive Super Cruise feature. It's the next milestone on the way to an autonomous future, though GM is being conservative about promoting Super Cruise's considerable prowess. It helps the driver, GM says. Does it work? Our editors have been testing one this week as the calendar turns and the temperatures drop in Michigan. Also, the CT6 is a really nice car. Here's what we think. Senior Editor, Green, John Beltz Snyder: Super Cruise, man. On Wednesday night, I rode home in a 2018 Cadillac CT6 with Super Cruise. I say "rode," but I was sitting in the driver's seat. I spent more time with my hands off the steering wheel than on it. It was super relaxing. Once I got on the highway, I set the cruise control, waited for the steering wheel icon to show up on the instrument cluster, and hit the button on the steering wheel that looked like a steering wheel (pretty meta, to be honest). The top section of the wheel illuminated in a green arc, and I felt the weight of the steering lift as the car began driving itself. I put my feet flat on the floor, rested my hands on my knees, and just watched the road while listening to a podcast ("The Dollop," if you were wondering). To be honest, I had trouble concentrating on the audio, as my thoughts were captivated by the way the car managed the road and traffic around me. Sure, I had to change lanes on my own and take over steering on interchanges and surface streets, but when the AI took the reins, it had my complete confidence. Perhaps just as surprising, the CT6 was also a blast to drive manually. It felt super smooth, with plenty of power and poise. I enjoyed bending it through 50-mph curves almost as much as I enjoyed being driven. Almost. Editor-in-Chief Greg Migliore: Super Cruise just works. I was blown away how easy it was to use and how well it just did what it was supposed to do. Merging into the teeth of rush hour traffic in metro Detroit, I braced for the worst. I figured I'd be stuck in bumper-to-bumper gridlock and Super Cruise would never get deployed. Frankly, I was cynical Super Cruise would work. But then I was able to hit the 70-mph speed limit and figured, well, let's just see about this thing. Like John, I did the two-steps to set up SC, and boom, it worked. It trailed the cars in front of me at a proper distance. It braked naturally to a stop and then resumed speed. It slowed down when a Jeep Grand Cherokee cut me off.

Junkyard Gem: 1973 Cadillac Eldorado

The 1971-1978 Cadillac Eldorado was a gloriously ridiculous personal luxury coupe, packing a monstrous 500-cubic-inch V8 (that's 8.2 liters for you freedom-hating metric types) under its acre-sized hood for the first five years of production. Fuel economy was comfortably into single-digit territory, which meant you had to be a real high roller to be able to feed a new Eldo after OPEC turned off the oil spigot. I found this '73 in a Denver wrecking yard earlier this spring. View 18 Photos This car appears to have been sold new in Denver, and the extensive bodywork and sanded areas indicate that it was someone's project car prior to coming to the end of the line. The front-wheel-drive system used in the Cadillac Eldorados and Oldsmobile Toronados of this era was known as the Unified Powerplant Package, and it used a longitudinally-mounted engine feeding a chain-drive setup that proved to be amazingly sturdy and reliable. So sturdy, in fact, that it was used in gigantic front-wheel-drive GMC motorhomes. Everyone agrees that these cars are cool, but few are willing to rescue a rough example and take on the difficult and expensive job of a full restoration. This one isn't rusty, but that wasn't enough to save it. Related Video: