2007 Cadillac Escalade Ext Black 6.2l Awd Completely Loaded With 22inch Rims on 2040-cars

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Cadillac president de Nysschen says electrification coming 'across the spectrum'

We like to pick on new Cadillac president Johan de Nysschen for his insistence, many years ago, when he was president of Audi of America, that plug-in vehicles are for idiots. Listening to him give the keynote address at the Washington Auto Show today, you wouldn't know he ever said anything negative about an electric vehicle. Instead, he sounds something like a EV-angelist. De Nysschen said that Cadillac will be able to benefit from GM's considerable expertise in plug-in technology, which he said would be "applied across the spectrum of our portfolio." GM's electric committment will help in "making electrification commonplace." With the plug-in ELR already on the road, de Nysschen said that the company's next step in advancing powertrains will be the introduction of stop/start technology – which de Nysschen called an "important system to reduce fuel consumption and CO2 emissions" – into a Cadillac for the first time later this year. Without giving any specific details, de Nysschen said that Cadillac will introduce eight new models (not necessarily plug-ins) by the end of this decade, including five that "will take Cadillac into market segments where the brand is not even present today." These new vehicles will likely be much lighter than today's vehicles, de Nysschen said, because "weight reduction today is critical to automotive design, it helps to improve fuel efficiency and contributes to desireable vehicle dynamics." The key is to reduce weight without compromising safety or comfort and to use the right material – steel, aluminum, carbon fiber – in the right place at the right time. It was a not-so-subtle jab at Ford and its new aluminum F-150. "In the pursuit of weight reduction, some manufacturers have also opted for abandoning steel and have gone for an all-aluminum approach," he said. "At Cadillac, we believe that different materials each present particular advantages in specific applications. There is no single material that represents the optimum balance of the conflicting objectives of every single application." Related video:

Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

2013 Cadillac XTS [w/video]

The Cadillac Of Stopgaps
As confusing as most alphanumeric car names have gotten in recent years, at least one constant has been that the letter "X" is generally indicative of a crossover. Then why did General Motors use this letter on its new 2013 Cadillac XTS luxury sedan? Well, for that, we'll have to look to the world of mathematics where "X" stands for an unknown variable or a placeholder. Now we're talking. The XTS is just an interim product sitting at the top of Cadillac's four-door food chain until the brand gets a true flagship in place. That sounds like a lot of resources to spend on what will likely be a one-and-done model, but the automaker needed to get something - anything - to replace the DTS.
So here you have the 2013 XTS. A big luxury sedan that was created to bridge the gap between Cadillac's recent past and its pending future. Going into our week with this XTS knowing that it was a stopgap measure proved to be both a blessing and a curse. On one hand, we know (or hope) that this car will act as a baseline for future high-end Cadillac models, but at the same time, we couldn't help but be mindful of past stopgap models, albeit in more entry-level segments, like the Cimarron and Catera.