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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Recharge Wrap-up: Cadillac CT6 Plug-In on sale in China, Oregon utilities spur EV adoption

The Cadillac CT6 Plug-In is now available in China. The luxury plug-in hybrid sedan uses a turbocharged 2.0-liter engine plus two electric motors, which give the car a 0-62 mph time of 5.4 seconds. Its liquid-cooled 18.4-kWh lithium-ion battery pack gives the car an all-electric range of 50 miles, with a total range of 581 miles. Cadillac offers a 200V charger with the CT6 Plug-In, which provides a full charge in less than five hours. Owners can check charging status remotely using OnStar or the MyCadillac app. The CT6 Plug-In is offered in two variants, priced at about $80,400 and $94,800. Read more from GM. Two Oregon utilities are launching a program to increase EV adoption. Portland General Electric (PGE) will build six charging locations, each with up to four dual-standard fast chargers. PGE will also build and operate charging sites for electric buses, freeing up money for Portland's TriMet transit agency to spend on the actual buses. Pacific Power will also build public EV chargers, and lower some electricity rates for operators. Both companies will also work to inform the public about the benefits of electric mobility. Oregon utilities are required to stop using coal by 2030, and use 50 percent renewable energy by 2040, which will make EVs even cleaner. Read more at Green Car Reports. Continental says a shift to EVs will cost its company jobs. The automotive parts supplier's CEO, Elmar Degenhart, says that while the company will need to cut production jobs, those will be offset at least in part by the creation of new positions related to electric mobility. "There is enough time to design the process such that the blow is softened and major pain can be avoided," says Degenhart. Some 30,000 jobs at Continental are tied to combustion engines. Read more at Automotive News Europe. Featured Gallery 2017 Cadillac CT6 Plug-in Hybrid View 15 Photos News Source: GM, Green Car Reports, Automotive News EuropeImage Credit: Cadillac Green Hirings/Firings/Layoffs Cadillac GM Green Culture Electric Luxury recharge wrapup

2019 Autoblog Technology of the Year finalists revealed

Every fall, we line up a range of new models with the latest and most compelling automotive technology from the past year. We test everything from semi-autonomous systems like Tesla's Autopilot to trick suspension setups like the Multimatic spool-valve shocks on the Chevy Colorado ZR2. We spend months paring down the list to a small group of contenders. After testing, dinner and healthy debate, we tally up the votes and name our winner. For Autoblog's 2019 Technology of the Year Award, our three finalists are the Cadillac CT6 with Super Cruise, the Infiniti QX50 with Variable Compression Turbo and the Mercedes-AMG E 53 with EQ Boost. Super Cruise is an advanced SAE Level 2 semi-autonomous system, though Cadillac (unlike some of its rivals) is reluctant to push that point. Cadillac would like you to think of this as an advanced driver assistance feature rather than a semi-autonomous system. Super Cruise allows completely hands-free highway driving. Thanks to a driver-facing camera, the system forces the driver to keep his or her eyes on the road even if hands are off the wheel. Although the CT6 is being discontinued, look for Super Cruise to make its way to other Cadillacs soon. VC Turbo is a little more complicated. Basically, Infiniti's 2.0-liter turbocharged inline-four can vary the compression ratio on the fly. In general, turbocharged engines are more efficient than naturally-aspirated engines when on boost, but can perform worse at low revs. VC Turbo allows for a best-of-both-worlds situation, increasing the compression at low revs and backing it off once the turbo spools up. The best part is that it does so seamlessly, with only a dash readout letting you know what's going on under the hood. Our third finalist is the EQ Boost 48-volt system in the Mercedes-AMG E 53. Like VC Turbo, EQ Boost does a lot just beneath the surface. Mercedes has developed a new turbocharged 3.0-liter inline-six and paired it with a small electric motor. While the car can't run on electricity alone, the motor helps improve both efficiency and performance, smoothing shifts and filling in low-end torque before the turbos spool up. Think torque fill, similar to a McLaren P1. Who can complain about better fuel economy and more torque? Look for the 48-volt system to make its way into most of the Mercedes-Benz lineup. The winner will be revealed next week on Autoblog, and we'll present the award Jan. 15 at the Detroit Auto Show. Related Video: