2003 Cadillac Escalade Esv Loaded! Nice! on 2040-cars

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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac dealers frustrated over Escalade production snarls

Lincoln went through it during the launch of the MKZ last year, Jeep went through something similar with its Cherokee launch, and now the 2015 Cadillac Escalade has apparently caught the bug: dealer delivery delays because of quality control checks. Automotive News reports that Cadillac dealers have been waiting three times longer than usual - a month or more - from the time an Escalade leaves the assembly line to when it gets delivered. Worse, dealers are saying they don't always know where their vehicles are in transit, or when they are set to arrive. The situation has upset customers who have put down deposits and things have gotten so bad that some dealers have reportedly stopped taking pre-orders.
Cadillac says it has the delay, called "dwell time," down to two weeks, and it expects to cut that to a week by the beginning of September. The company said "a lengthy quality-assurance process on some interior parts" has caused the lag, the report citing additional issues with figuring out which vehicles should be delivered first. A spokesman said that more trucks have been put in the distribution system to work through the backlog, but it's clear it's still going to take some time to set things right, with one dealer telling AN that cars ordered in February and March still haven't arrived.
Brand chief Kurt McNeil said additional personnel are at the Escalade's Arlington, Texas factory to speed up the checks, and spreadsheets tracking every order have been distributed to field staff. Even with the snafu, though, the Escalade is Cadillac's best seller through July.

2021 Cadillac CT4-V Road Test Review | V is for Deja Vu

We now know that the 2021 Cadillac CT4-V is not the performance pinnacle of the line – that would be the 472-horsepower Blackwing. As it is, all the outrage spewed in the direction of Cadillac when it announced the once-great CT4-V was being downgraded to more pedestrian levels was ultimately much ado about nothing. Still, there's a kernel of truth to the notion that the new CT4-V (or CT4 V-Series as it's also known) just doesn't go far enough – or more accurately, the gap between it and the supposedly lesser CT4 Premium Luxury trim is surprisingly small. After driving the CT4 Premium Luxury with the optional 2.7-liter "450T" engine, I wrote here on Autoblog, "It's legitimately fun. You can feel the immense strength of the chassis, as well as the impeccable suspension tuning when hustling the car along. You also just feel things. There seems to be less cushion and fewer 1's and 0's between you and the car compared to other sport sedans like the BMW 3 Series and new Acura TLX. The steering has a lot to do with it: consistently weighted, regardless of drive mode, without too much speed-based adjustment, and genuine feedback filtered through the steering wheel. At the same time, the CT4 seems far more grown up and sophisticated in its engineering than the various front-drivers it competes with on price." After driving the CT4-V five months later, I wrote some notes on my computer. I later discovered they were virtually identical in overall impression to what is pasted above. It was like I had driven the same car twice. The resulting conclusion: I'd really need to exuberantly drive them back to back to notice a difference, especially as both cars had all-wheel drive. Even then, maybe not. It's perfectly plausible that many won't even notice a difference at all.  The all-wheel-drive point is key, however, because it means this CT4-V did not have the rear-drive version's Magnetic Ride Control 4.0 that always does wonders for a car's ride and handling. Maybe it would do so again here, but it's not like the CT4's ride or handling, regardless of flavor, needs much help. Much like the Premium Luxury 450T, the AWD CT4-V's fixed "performance" suspension provides a terrific balance of achieving a fast-attack pace in the mountains while not beating you up everywhere else. It absorbs bumps well and is neither crashy nor harsh. In other words, I didn't miss Magnetic Ride Control.