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Cadillac considering ultra-luxe, $100k+ Escalade

The Cadillac Escalade has pushed incrementally up-market over the years. From its humble Chevy/GMC truck underpinnings, the latest Escalade starts at $72,970 and tops out at $96,940. But according to the latest reports, Cadillac is weighing an even more upscale version. Though the exact nature of the upgrades that would push the Escalade further up-market remain unknown – and perhaps undecided at this point – the impetus for such a move is crystal clear. European luxury SUVs keep getting more and more expensive, both from established players and new challengers. Bentley just launched the Bentayga, and other luxury marques like Rolls-Royce, Aston Martin, Jaguar, Maserati, and Lamborghini are all getting into the game. All the while manufacturers like Land Rover and Mercedes-Benz keep rolling out ever more expensive offerings, like the Range Rover Autobiography and anticipating forthcoming Maybach sport-ute. To challenge those European imports with their astronomic price tags, Cadillac could go with an even higher trim level than its existing Platinum spec – or it could go with a more powerful, performance-oriented Escalade V or Vsport. Getting that big a vehicle to hustle would require a lot of power, but then General Motors has never been one to shy away from slotting a bigger engine into its vehicles. One thing's for certain though, and that's that Cadillac isn't quite done with pushing the Escalade higher up the market.

Cadillac moving to NY as separate business unit

Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.
Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.
The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.

GM CEO Akerson calls out Tesla, says Cadillac will compete on EVs

Cadillac will be taking on Tesla Motors, the underdog EV manufacturer that's seen heaps of critical acclaim and stock market buzz with its most recent sedan, the Model S. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," Dan Akerson, the chairman and CEO of General Motors, told media in Washington, according to The Detroit News.
Akerson continued, telling The News, "We'll sell more Volts and lose less money on the Volts than they'll lose on the Model S." He also took time to point out that Tesla getting vehicles out to customers isn't a guarantee of success or permanence, using Fisker as an example, saying "Does anybody even remember Fisker? I mean, there were a number of them; they are all gone."
This strong talk from Akerson comes after Doug Parks, another GM exec, let slip that the Detroit-based manufacturer has an EV in the works that will cover 200 miles per charge and only cost about $30,000, a massive upgrade over similarly priced EVs that struggle to top 100 miles per charge. Until that vehicle arrives, though, GM is preparing the Cadillac ELR, a small coupe that, like the Volt with which it shares technology, uses a gas engine as a mobile generator to recharge the batteries. Akerson took aim at Tesla again, saying, "But I do think when the ELR comes out late this year, early next - it's certainly the same postal code as Tesla, but now we're going to move up. It's not going to be a mass-produced car."