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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

2020 Lincoln Corsair vs 2020 Cadillac XT4 | How they compare on paper

The 2020 Lincoln Corsair compact crossover was introduced this year to replace the aging MKC. Our first impressions are that it's a thoroughly competent luxury machine, but where it fits in the market is interesting. Given its size and price tag, the Corsair basically slots in-between compact segments, with vehicles like the Audi Q3 below and Audi Q5 above. It's a distinctive position to be in, but not a unique one, as there's another comparably sized and priced SUV -- and an American rival, no less. The Cadillac XT4 was launched just last year to be its company's smallest crossover, boasting compelling design and ample technology features.  So which is better? To give you some idea, let's take a look at each vehicle's horsepower, torque, fuel economy, space, pricing and some slightly more subjective aspects about their luxuriousness and feature sets. You'll find all the nitty gritty numbers below, followed by more detailed analysis. And if you'd like to compare other luxury crossovers, be sure to check out our comparison tool. Engines, drivetrains and driving impressions Both the Corsair and XT4 come standard with turbocharged 2.0-liter four-cylinder engines, but the Corsair's is more potent with 250 horsepower and 275 pound-feet compared with the 237 horsepower and 258 pound-feet of the Cadillac. And to seal the deal, the Corsair has an optional turbo 2.3-liter engine with 280 horsepower and 310 pound-feet of torque. That's not only vastly better than the Cadillac, but one of the most powerful outputs in the compact luxury SUV segment. Both vehicles have standard front-wheel drive with optional all-wheel drive on the base engines. The 2.3-liter Corsair has all-wheel drive standard. The Cadillac does boast an extra cog in its transmission over the Corsair's eight-speed automatic, but there's not necessarily an advantage or disadvantage to be gleaned from that. When it coes to fuel economy, the Cadillac is victorious with a 26 mpg combined rating for the front-drive model, with the front-drive 2.0-liter Corsair coming just behind with 25 mpg combined. It's a three-way tie for third with the all-wheel-drive XT4, all-wheel-drive 2.0-liter Corsair and 2.3-liter Corsair all returning 24 mpg combined. Of course, the all-wheel-drive Corsairs have a small advantage here in that it delivers more power and torque than the Cadillac with the same fuel economy.

Jeep Twitter account hacked, bad language, poor grammar and some hilarity ensue

Just a day after Burger King's Twitter account was compromised by "unauthorized users," Jeep's social media feed has been similarly hacked. Both instances of digital incursion share some similarities - the BK hackers changed the company's logo for McDonald's familiar golden arches, saying a sale had occurred, while the Jeep miscreants have replaced Jeep's branding with that of General Motors property Cadillac.
The resulting tweets from the damaged Jeep account have been a pretty brutal, to put it bluntly. Most of the content coming from the hacked account is unpublishable here, using language that is peppered with racial epithets, and poorly worded "shout outs."
In addition to the defamatory tweets themselves, the hackers have significantly altered the layout of the page. Jeep's header image now features a picture of the Cadillac ATS to go along with the Wreath and Crest, some language calling out that car as winning the 2013 North American Car of the Year award, and this gem: "The official Twitter handle for the Jeep(R) - Just Empty Every Pocket, Sold To Cadillac =[" Also, perhaps in an ode to yesterday's Burger King heist, the background image for the page now features a McDonald's-themed donk. The devil's in the details, we guess.