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2020 Cadillac CT4 First Drive | Small shoes to fill

Following an existential crisis of fits, starts, headquarters moves and executive shakeups, Cadillac has itself a new luxury sedan, the CT4. It’s a convincing driverÂ’s car, less convincing as a luxury car, and seems a long shot to lure BMW, Audi or Mercedes owners into the Cadillac fold. For all the changes at Cadillac, that sure sounds familiar. The 2020 Cadillac CT4 is a redesigned ATS by another, equally unmemorable name. That includes an updated rear-drive chassis with eager, enthusiast-friendly tuning and 50/50 weight distribution – always among the ATSÂ’ top selling points. Styling is another winner, with crisp sheetmetal and CadillacÂ’s distinctive lighting signatures helping to differentiate this Yank from the international crowd. Cadillac is stretching so hard to cherry-pick the CT4Â’s competitors, it's possible they might slip a disc. We all remember the ATS as an able, rear-driven rival to the compact BMW 3 Series, Mercedes C-Class et al. But to paint the CT4 in a more competitive light – even as this sedan grows nearly 5 inches in length versus the ATS – Cadillac suddenly claims that its entry-level model, regardless of what it's now called, competes against subcompact, front-drive-based models like the BMW 2 Series Gran Coupe, Mercedes CLA-Class and Audi A3. Unfurling a tape measure reveals the truth: At a bit over 187 inches, the CT4 is actually longer than a 3 Series, C-Class, Audi A4 and every other major compact player. ItÂ’s a foot longer than an Audi A3. So, it's not a subcompact sedan, but there is one area where the CT4 does align with them – just not in a good way. The back seat is scrawny and hard-to-access, the result of its rear-wheel-drive platform and the sort of inefficient packaging that plagued the ATS. As such, it's better to think of the CT4, like the Genesis G70, as an affordable alternative to the roomier 3 Series, and other German compacts. And thereÂ’s nothing wrong with that. It starts at $33,990, undercutting the Germans by many thousands, and still boasts CadillacÂ’s greatest competitive strength: Smartly engineered ride-and-handling that matches up against the Euros with no excuses required. I drove the evident smart play in the CT4 lineup, the Premium Luxury 2.7 model, priced from $40,990, or $42,990 for the all-wheel-drive version I tested. (A Premium Luxury with the 237-horsepower 2.0T starts from $38,490, or $41,690 with AWD).

Cadillac can't keep up with Escalade demand, can't move its sedans

No matter how much Cadillac revitalizes its lineup and its image, it seems that all consumers want is the Escalade. In fact, Automotive News reports that General Motors can't keep up with demand for the fullsize luxury SUV, despite sticker prices that start at over $70,000 and approach six figures at the top end of the spectrum. Contrast that with sedans like the ATS and CTS, which are far cheaper but which Cadillac hasn't been able to move fast enough to keep up with production, prompting both the manufacturer and dealers to offer substantial incentives to keep them from piling up. Cadillac had been resisting a price cut of the ATS or CTS, lest it hurt resale values – itself a factor that could explain consumers' reluctance to buy them in the first place – but been offering subsidized leases, discounted financing, rebates and cheaper options. Combined with incentives from individual dealers, according to AN, buyers can be looking at five-figure discounts on buying a new Cadillac sedan. And now, finally, it seems the CTS will indeed get a little bit off its bottom line. Yet GM has been producing the ATS and CTS at rates that their sales can't keep up with. The automaker was forced to idle the plant in Lansing, MI, where it assembles the ATS and CTS for six weeks starting this past December. And since it reopened late in January, it's been reduced to a single shift as dealers try to move the metal they've already got. Meanwhile the plant in Arlington, TX, that produces the Escalade and its Chevy and GMC siblings has been running on overtime, with three shifts throughout the week and even into the weekend to keep up with demand. Profitable as it's been for Cadillac and GM, though, the Escalade does not represent the future of where it wants to take the brand - separating the Escalade as almost a brand unto itself that's been left out of the company's new naming scheme. If only it could make its sedans as successful as its fullsize SUVs, it'll be all set.

2014 Cadillac CTS

Fixated By Europeans, GM Ensures The Third Time Is A Charm
Few things are better for consumers than competition raising the bar. And no campaign seems fiercer than the one currently underway in the midsize sport-sedan segment now that Cadillac has introduced its all-new 2014 CTS to go head-to-head against the benchmark Audi A6, BMW 5 Series and Mercedes-Benz E-Class.
While the CTS has been on the market for slightly more than a decade, up until this third-generation, Cadillac hasn't truly had the proper high-performance rear-wheel-drive architecture to build a genuine world-class fighter, both inside and out. And now that the American automaker has successfully mirrored Audi, BMW and Mercedes in overall vehicle size, engine output and cabin appointments, the first shots have been fired.