1985 Cadillac Eldorado Biarritz Convertible 2-door 4.1l on 2040-cars

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Cadillac XT4-V on the way?

An anonymous photographer sent Cadillac Society two tightly cropped images of an XT4 crossover wearing two surprising badges. On the right, above the taillight, there's a 2.7 badge, In the lower right corner there's a V Series badge — the full-fat, multicolored V badge, not the monochrome V-Sport version. The images — assuming they're real — elicit more questions and no answers, the first being, is this the XT4 V-Sport that's been rumored since last October? Back then, GM Authority discovered front and rear images of such a vehicle hiding in plain sight, on a Cadillac site landing page. The backside of a thick-hipped XT4 is graced with the old V-Sport badge. We know the carmaker has split its V Series cars into two tiers, the lower intended to be less intimidating than before, the upper tier the continuation of the mongo V Series cars we've known and loved. The hints have been that the entry level will be called V Series, while the upper level takes the name "Blackwing," after the name of Cadillac's new 4.2-liter, twin-turbo V8 engine. With Mark Reuss himself having said, "We got rid of all the V-Sports," this supposed XT4-V offers more proof that V Series effectively represents a new V-Sport line. The only cosmetic giveaways to increased performance we can see are a carbon fiber trim in the license plate area, and an exhaust treatment similar to that on the recently introduced CT4-V. We're not certain what the 2.7 badge means for V branding on crossovers. The standard XT4 wears a 2.0 badge on the tailgate, representing its 2.0-liter four-cylinder with 237 horsepower and 258 pound-feet of torque. The XT5 gets a number, too, but the XT6 does not. GM's 2.7-liter four cylinder with 311 hp and 348 lb-ft first showed up in the Chevy Silverado, will get 320 hp and 369 lb-ft in the coming CT4-V, and has been predicted for the XT4-V. However, V cars — both Sport and Series — have never worn displacement badges. The new CT4-V and CT5-V go without numerical identifiers on their decklids. If there is an XT4-V on the way this year, we only have a few months before we see it and get some answers.

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

GM recalls 83,572 SUVs for ignition switch issue

General Motors is recalling 83,572 SUVs from the 2011 and 2012 model years over a potential ignition lock actuator issue. In affected vehicles, the actuator isn't the right size, which could cause the ignition to get stuck in the "Start" position, and then either due to a jarring event or a "cool interior temperature" the ignition could switch back to the "Accessory" position. Doing so would cause a loss of power assistance and the airbags might not deploy. This is a different ignition issue than the one that's been ongoing for the past year. GM said it expects that less than 500 vehicles suffer from the problem, but that the pool could include vehicles from 2007 through to 2014 that have already been fixed, but with defective parts. The 2011-2012 SUVs included in the National Highway Traffic Safety Administration notice: Cadillac Escalade, Escalade ESV, Escalade EXT, Chevrolet Avalanche, Silverado HD, Silverado LD, Suburban, Tahoe, GMC Sierra LD, Sierra HD, Yukon, and Yukon XL vehicles. GM will notify owners and dealers will inspect the ignition lock housing to see if it needs a free replacement. RECALL Subject : Ignition Lock Actuator may Bind Report Receipt Date: DEC 30, 2014 NHTSA Campaign Number: 14V827000 Component(s): ELECTRICAL SYSTEM Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2011-2012 Cadillac Escalade, Escalade ESV, Escalade EXT, Chevrolet Avalanche, Silverado HD, Silverado LD, Suburban, Tahoe, GMC Sierra LD, Sierra HD, Yukon, and Yukon XL vehicles. In the affected vehicles, the ignition lock actuator may bind, making turning the key difficult or causing the ignition to get stuck in the "Start" position. CONSEQUENCE: If stuck in the "Start" position, the ignition may suddenly snap back into the "Accessory" position, causing a loss of engine, steering, and braking power, increasing the risk of a vehicle crash. If the vehicle is in a crash, the air bags may not deploy, increasing the risk of occupant injury. REMEDY: GM will notify owners, and dealers will inspect and replace the ignition lock housing, as necessary, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact GM customer service at 1-800-458-8006 (Cadillac), 1-800-222-1020 (Chevrolet), or 1-800-462-8782 (GMC). GM's number for this recall is 14696 for the original equipment, and 14912 for the service replacement parts.