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Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.

C7 Corvette won't spawn new Cadillac XLR [w/video]

Between the new 2014 Chevy Corvette Stingray and the even newer Cadillac Elmiraj Concept shown off at Pebble Beach, we were already expecting some sort of chatter of a Cadillac XLR redux. During an in-depth C7 Corvette discussion with Tadge Juechter, the car's chief engineer, Fox News asked if a Corvette-based, Bowling Green-built Cadillac will be built off the C7. Non-spoiler alert: the answer is no.
Juechter says that General Motors has "no intent" on transforming this car into a Cadillac product since the C7 has been optimized for the Corvette buyer, a consumer that's generally a different sort of person than a Cadillac intender who might also be cross-shopping a Mercedes-Benz SL-Class or BMW 6 Series.
While we're not ready to write off a future XLR altogether, we assume that the Corvette Cadillac experiment is most likely never going to happen again. The interview with Juechter is posted below, but the XLR discussion comes in at the 9:00 mark.

2019 Lincoln Nautilus vs 2018 Cadillac XT5: How they compare on paper

There will no doubt be endless ads touting the "first-ever" 2019 Lincoln Nautilus, which is accurate, but it's really just a mid-cycle update of an existing midsize luxury SUV attached to a greatly welcomed name change. Frankly, Lincoln could've called it the Diamond Jubilee Bill Blass and it would've been an improvement. Whatever. The MKX is dead. Long live the Nautilus. Now, speaking of SUVs with silly alphanumeric names, the 2018 Cadillac XT5 lines up remarkably well with the 2018 MKX. Besides hailing from American luxury brands, they have virtually identical exterior dimensions and similar standard engines as well. Cross-shopping seems assured. But what does the change to the 2019 Nautilus mean for how it compares to the XT5? Cosmetic changes might tweak exterior dimensions by a tenth of an inch here or there, but the interior should remain the same. The Nautilus gets a new engine, though, so check out our spreadsheet below to see if America's (and Canada's) luxury SUVs still stack up. Conclusions The switch to a turbocharged four-cylinder base engine means the XT5 and MKX/Nautilus are no longer on equal terms under the hood. While the Cadillac now has a considerable power advantage, the Lincoln Nautilus could save you hundreds every year based on its likely fuel economy (the 2.0-liter turbo engine, albeit with a different transmission, is in the mechanically similar Ford Edge). Besides the new engine for 2019, the Nautilus also gains an eight-speed automatic and an automatic stop start system. Both of those elements are already included on the XT5. It was announced that the 2019 Nautilus will start at $41,335, which compares to the base MKX at $39,960 and the 2018 Cadillac XT5 at $41,590. In other words, the Lincoln is still less expensive, but just barely. Standard feature content is also comparable, especially as the Nautilus gains standard Apple CarPlay and Android Auto, which are already standard on the XT5. So really, no matter what they're called, the Cadillac and Lincoln should continue to be neck-and-neck competitors. 2019 Lincoln Nautilus Photos View 20 Photos 2018 Cadillac XT5 Photos View 28 Photos 2018 Lincoln MKX Photos View 57 Photos Related Video: Cadillac Lincoln Car Buying Crossover SUV Luxury Comparison consumer cadillac xt5 lincoln nautilus