1978 Cadillac Eldorado Biaritz on 2040-cars

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Cadillac ELR getting massive discounts, some up to $14,000

Well, that didn't go as planned. General Motors had marketed the Cadillac ELR extended-range plug-in as a premium version of the Chevrolet Volt with some Caddy refinements. Now, it looks like that premium, at least from a price standpoint, is shrinking. Shoppers in a number of states are reporting that GM and its dealers are discounting the ELR in order to move more off dealer lots. The issue is that few people are biting at the official price tag of about $76,000, so GM has started offering as much as $8,000 worth of dealer and customer incentives, Transport Evolved reports. More recently, dealers in states such as Florida, Texas and Maryland are offering discounts in the $12,000-to-$14,000 range, and that's before any federal and state plug-in incentives kick in. It's not difficult to guess why. Through the first half of the year, GM sold fewer than 400 ELRs. Last month, Caddy moved just 97 units, or about as many as Tesla sells of its Model S in a day. Perpahs recent spy shots that reveal a test ELR that appears to up the sportiness quotient, with touches such as larger wheels and brakes, will also help sales. Check out Autoblog's "First Drive" impressions of the ELR here.

Super Cruise’s failsafes

Even though Super Cruise is not a fully autonomous system, it incorporates redundancies like those used in aircraft to ensure failsafe operation. Before taking off on a 700-mile, 11-hour test drive of the system — and putting my life in its hands without my hands on the wheel — I sat down with Daryl Wilson, lead development engineer for Super Cruise, to get a deep dive into the system and its critical safety backups. Autoblog: First, what makes Super Cruise different from similar systems? Wilson: The key differentiator for Super Cruise is hand-free driving. It's an industry first in that respect. Our competitors require the driver at minimum to place their hands on the wheel with some frequency to ensure that the car knows that the driver is there. We don't. Two key technologies allow us to do this. One is our Driver Attention System, which is our methodology for making sure the driver is engaged with the vehicle and engaged with the road. This is a driver assist system, not a fully autonomous system. So it requires driver engagement. We use an infrared camera that constantly monitors the driver's face to determine the direction they're looking. We're looking for the driver to be what we call on-road — not on the center stack, not to left or right or down. That's all done by the tracking of the face. We also track that the eyes are open. It's infrared because at night you need to illuminate the face and you can't be shining a light into the driver's face. Then we have our lidar mapping that provides a foundation for control and redundancy to ensure safe performance. Autoblog: How does the mapping act as a redundant feature? Wilson: This system is only for use on divided, controlled access highways. What I mean by a divided highway is something more than a painted line between you and oncoming traffic. Whether that's a grassy area in between the lanes or a concrete barrier, anything that separates you from oncoming traffic. That's the divided highway part. The controlled access part is entrance ramps and exit ramps. Not with roads that cross at grade, with traffic crossing at the same level. To do that we geofenced these roads to ensure that operation is only allowed in these conditions. We don't just recommend you use it there; we ensure that you only use it there.

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.