1977 Cadillac Eldorado on 2040-cars

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Cadillac to move select offices from Detroit to Manhattan?

Under Johan de Nysschen, Infiniti moved its headquarters from Yokohama, Japan, to Hong Kong. Now at Cadillac, it appears the company's new president could be planning a relocation of at least some of the brand's operations from Detroit to Manhattan, according to a new report from Reuters.
In the case of Infiniti, de Nysschen pushed for the move because moving away from the brand's Nissan overlords would allow it a bit more freedom. It's evidently a similar case for Cadillac, with Reuters speculating that such a move would help distance the brand from the corporate culture in Detroit. A Big Apple move could also attract new talent that may have considered a job with the brand but were put off by the idea of living in Detroit.
It's important to note that if such a move takes place, it likely won't affect the folks actually responsible for developing the brand's vehicles. Instead, administrative functions, including marketing, could be the focus of the relocation.

Gimp Pimp and Aqua Volvo at 24 Hours of LeMons | Car Club USA

Car Club USA heads to Sonoma, CA where the Gimp Pimp Cadillac and Aqua Volvo will take on all the crazy, sub-$500 competition at the 24 Hours of LeMons endurance race. "Over the last 30 years, car racing has gotten extremely serious and extremely expensive and it just seemed like there was a real need to make it accessible again," said LeMons founder Jay Lamm. The result is a series of endurance races across the US and Australia where all you need to join the fun is a junky car and some basic safety equipment. "It's just fun, compared to pro racing," said Wendy Epstein, driver of a 1979 Volvo 242 in bright "Aqua Volvo" livery. "24 Hours of LeMons is a form of racing that is designed to be cheap and easy, and anybody can do it," said Bill Manfroy, driver of the Gimp Pimp, a 1996 Cadillac SLS with some important modifications. "Part of what makes the Gimp Pimp Cadillac so special is that it does have hand controls, so it gives access to people like me that ordinarily get to race." "Which makes it perfect for LeMons." Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Motorsports Weird Car News Cadillac Volvo Driving Racing Vehicles Car Club USA Videos Original Video viral video

Cadillac SRX likely to see next-gen built in China

Here's some shocking news to no one: People love crossovers, including those living in China. Since introducing the Cadillac SRX there in 2009, the model's sales have gone through the roof. Now, the brand is considering moving some production of the next-generation model in China to eliminate import tariffs and make it an even bigger player in the market.
According to a recent report in The Wall Street Journal, the crossover is leading Cadillac's Chinese growth, despite its US-equivalent price of over $67,000 after the country's high import tariffs. The CUV's sales are up 23 percent there so far this year, and it's responsible for over 40 percent of the brand's sales. John Stadwick, General Motors' VP of sales, service and marketing in China, told the WSJ that GM could "very possibly" build the next-gen model there.
The SRX is Cadillac's golden goose in China, and it just keeps pushing the brand's sales forward. "It's the vehicle that took us out of being a small niche in the market," said David Caldwell, Cadillac Communications Manager, to Autoblog. Before the CUV, Caddy was selling a little over 20,000 cars a year there, but partially thanks to the crossover's success, the brand sold 50,000 vehicles last year and could reach 60,000 this year. "The SRX is the most popular Cadillac in that market," he said.