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Forget everything you know about Cadillac V

Cadillac rolled out the CT4-V and CT5-V performance sedans to a rather confused group of journalists last night. What are these cars? Only 355 horsepower in the CTS-V replacement? And just 320 horsepower for the ATS-V successor? Surely, there's something out of place — you can get up to speed with all the details here. Cadillac understood our confusion and explained what was going on rather quickly. The explanation means you have to forget everything you know about what "V" means for a Cadillac, though. Any Cadillac with the singular "V" badge on it previously has denoted the absolute top-tier of performance for that particular model. The CTS-V had the Corvette Z06 engine in it and made 640 horsepower. The ATS-V had a boosted 3.6-liter V6 good for a raucous 464 horsepower. They were equivalent to BMW M, Mercedes-AMG or an Audi RS. We're not talking about the lesser M or AMG models, either. No, the last Cadillac Vs were meant to compete with cars like the C63 or M3, the top-tier of performance in those brands' lineups. This is where you're going to have to start re-learning, because that's no longer the case for a Cadillac with a V badge gracing the rear end. What Cadillac has essentially done is demote what V means, with the intention of offering "something else" above it. With this new strategy, we'd equate a Cadillac V to something like an AMG 43, M340i, or Audi with an S badge on it. Cadillac has even come out with a car similar to this strategy before in the V-Sport. That didn't confuse everybody, though, because the name was different, and the strategy was clear. Now, Cadillac V is just a small stepping stone to these mysterious high performance cars still to come. We asked for any information concerning these future track-ready, fire-breathing monsters, but mum is the word for now. The naming strategy for something above a V is uncharted territory, and it'll also force everyone to learn what the top of the Cadillac lineup is all over again. Cadillac CT5-V View 6 Photos Why confuse folks like this? Cadillac wants to take advantage of the V brand cache in more of its lineup than just two super sedans. Think future vehicles like an XT5-V, XT4-V and others like that. Now that V doesn't mean a Nurburgring-conquering 500+ horsepower luxury muscle car, it makes it far easier for Cadillac to get V badges on everything. Obviously, GM isn't the first to think of this strategy.

Cadillac to move select offices from Detroit to Manhattan?

Under Johan de Nysschen, Infiniti moved its headquarters from Yokohama, Japan, to Hong Kong. Now at Cadillac, it appears the company's new president could be planning a relocation of at least some of the brand's operations from Detroit to Manhattan, according to a new report from Reuters.
In the case of Infiniti, de Nysschen pushed for the move because moving away from the brand's Nissan overlords would allow it a bit more freedom. It's evidently a similar case for Cadillac, with Reuters speculating that such a move would help distance the brand from the corporate culture in Detroit. A Big Apple move could also attract new talent that may have considered a job with the brand but were put off by the idea of living in Detroit.
It's important to note that if such a move takes place, it likely won't affect the folks actually responsible for developing the brand's vehicles. Instead, administrative functions, including marketing, could be the focus of the relocation.

Cadillac Lyriq infotainment system will be 33 inches of something totally new

It’s screen day! Mercedes was first up with the EQS screen. Now, Cadillac just dropped more information on the massive infotainment screen going in its upcoming Lyriq EV, and the details are intriguing.  GM asked for some rather nontraditional help when designing and developing the LyriqÂ’s infotainment system. Both Territory Studio and Rightpoint were brought in to help Cadillac put something together that is hopefully nothing like the disaster that CUE was. The 33-inch LED screen spanning the width of the dash gave them plenty of real estate to get creative. Territory Studios is a global (originated in London) creative agency known for its expertise in user interface design, and itÂ’s worked on a number of video games, too. Rightpoint is a digital consultancy company that does a whole lot of everything in the digital world. Cadillac says the two companies were “focused on artfully integrating aesthetics, purpose and technology.” We wonÂ’t know how successful they were until we give it a shot, but Cadillac emphasizes that itÂ’s trying a fresh perspective for what an infotainment systemÂ’s user interface should be. Customizability and flexibility are two elements Cadillac is highlighting. There will supposedly be display themes “to fit the driverÂ’s mood and personality.”  The short 25-second video clip above preview shows a scaled-back and simple interface with a bottom row of essential function buttons. A menu list appears above this, and while there are likely many color themes available, the one shown is mostly dark with blues and blacks dominating the screen. One icon weÂ’ll point out is the colorful Google Maps icon in the menu list. Will Cadillac actually use Google Maps as the navigation system from the factory in the Lyriq? Perhaps. It tends to be exponentially better than any manufacturer-designed navigation system. Cadillac says more in-depth info will be available on January 12, so check back for a deeper dive then. You can peruse photos of the car getting this infotainment system below. Cadillac Lyriq View 8 Photos