1967 Cadillac Eldorado 429 V8 on 2040-cars

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2019 Cadillac XT4 almost revealed in Oscar commercial

The wait is nearly over to see the new Cadillac XT4. The company announced that the new luxury crossover SUV will make its debut at the New York Auto Show and hit dealers in the fall. Before all that, though, we're getting a sneak peek in the above commercial for the new Caddy, which will also air during the Academy Awards. The ad doesn't show us many surprises. It has the same clean and slightly creased lines of most of the rest of the Cadillac lineup. The shape of the grille is very clearly inspired by the Escala. We do get a nice look at the tall D-pillar hugging taillights, which really give the Cadillac a stand-out appearance. When the Cadillac is revealed, we're expecting it to have turbocharged four-cylinder power under the hood powering either the front or all four wheels. This is because it's going to be built off of the Chevy Malibu platform. It will also usher in new interior design language featuring an electronic, likely monostable shifter and a cadre of physical buttons rather than a bank of touch-sensitive ones. Image Credit: Cadillac Cadillac Crossover SUV Luxury cadillac xt4

Cadillac will kill the plug-in ELR

Johan de Nysschen, president of General Motors' Cadillac division, says Caddy's ELR extended-range plug-in won't have any future generations, Automotive News (subs. req.) says. The publication previously reported that the car would be around for another couple of years, but even that's questionable, and the model could be yanked even sooner. Cadillac spokesman David Caldwell confirmed that there won't be a second-generation ELR. "Subsequent generations of the car will not be developed," he wrote in an e-mail to Autoblog. "It's available currently as a 2016 model, and there's no change to that status." The model debuted in late 2013 and used a version of the powertrain in the Chevrolet Volt. The main problem, of course, was that the car had a $76,000 price tag that proved too much for most automobile buyers to stomach. Last year, GM sold 1,024 ELRs, down 22 percent from 2014's totals. By comparison, the Chevy Volt moved more than 15,000 units, and that itself was still down 18 percent from year-earlier figures. The merciful end to the ELR shouldn't be much of a surprise, as Cadillac Chief Marketing Officer Uwe Ellinghaus went on the record in December of essentially calling the model a dud. It's a far cry from the excitement, though, that the concept model of what was then called the Converj was unveiled to the public at the Detroit Auto Show in 2009. For those feeling misty-eyed or nostalgic, though, check here for Autoblog's First Drive impressions of the extended-range plug-in. Related Video: Featured Gallery 2014 Cadillac ELR Review View 48 Photos News Source: Automotive News-sub.req. Green Cadillac GM Hybrid elr extended-range plug-in

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.