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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Autoblog Podcast #389

Episode #389 of the Autoblog podcast is here, and this week, Dan Roth, Chris Paukert, and Mark Pereira from Autoblog Canada talk about Johan deNysschen's move to Cadillac, rumors of more BMW nomenclature changes, a second generation for the Subaru BRZ, and cars from 2004 that we miss. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #389: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Johan de Nysschen moves to Cadillac BMW model designations changing even more Subaru BRZ getting second generation Cars We Miss In the Autoblog Garage: 2014 Ducati 899 Panigale 2015 Hyundai Sonata 2015 Volkswagen GTI 2015 Chevrolet Silverato 2500 Diesel Hosts: Dan Roth, Chris Paukert, Mark Pereira Runtime: 01:59:10 Rundown: Intro and Garage - 00:00 Johan deNysschen - 36:12 BMW Nomenclature - 53:58 BRZ - 56:27 Cars We Miss - 01:05:07 Q&A - 01:30:09 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Auto News Hirings/Firings/Layoffs Podcasts BMW Cadillac Chevrolet Hyundai Subaru Volkswagen

Cadillac ELR next EV to get Plugless Power wireless charging tech

Evatran has been testing its Plugless Power wireless charging systems for electric vehicles in the Chevy Volt and Nissan Leaf for years now and made the tech commercially available early this year. With the growth of the EV market, Evatran is getting ready to expand as well. The company announced today that it will add three premium EVs to the Plugless Power system by the end of the year, with the first (and so far only) named model being the Cadillac ELR. We expect it was not difficult for Evatran to adapt the Plugless Power system to the ELR, since the vehicle's powertrain is so similar to the one in the Volt. The main problem we see is that Cadillac has only sold 390 ELRs (as of the end of June), so this first Plugless Power expansion isn't exactly going to ignite sales, even if every ELR owner opts for the cool tech. If one of the next two announcement is for the Tesla Model S, though, then you're talking numbers. Speaking of the future, what models do you think will be next? The Plugless Power L2 wireless systems were recently declared safe by the Intertek and start at $2,470, not including installation or government incentives. All the online/smartphone connectivity features that work with the car when it's got a cord stuck in it work with the L2 system, Evatran says. Orders start today, and the ELR package will be available September 1. There's more, including a local news report on the technology, below. WSLS 10 NBC in Roanoke/Lynchburg Va Wireless Vehicle Charging available to Cadillac ELR owners starting September 1st The Cadillac ELR Joins the Growing List of Compatible Electric Vehicle ("EV") Models from Evatran, the World Leader in High-Power Wireless Charging RICHMOND, VA July 28, 2014 – In an exciting statement today, Evatran Group, Inc. ("Evatran"), announced that its PLUGLESS wireless charging technology would soon be available on the Cadillac ELR. Evatran, the first Company in the world to make wireless charging available to individual EV drivers, currently has systems that are compatible with the Nissan LEAF and Chevrolet Volt. The Cadillac ELR is the first model to be announced in what is intended to be three new premium model announcements by the end of 2014. Evatran will begin accepting advanced orders today for deliveries as soon as September 1st. "The launch of the Cadillac ELR system is an important milestone for us," commented Rebecca Hough, Evatran CEO and Co-Founder.