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New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Cadillac CTS wins 2014 Motor Trend Car of the Year [w/video]

For the second time, the Cadillac CTS has been named Motor Trend's Car of the Year. After winning the COTY crown for 2008, the new-for-2014 CTS outdid the other two finalists for Car of the Year honors, the Mazda3 and its corporate cousin, the Chevrolet Corvette Stingray.
What's notable about the Caddy's victory, though, is how it simply brushed off its competition. Both the Mercedes-Benz E-Class and BMW 5 Series failed to make the finalist's bracket, leaving the CTS to claim victory. "It had to beat [Mercedes and BMW] on style, on performance, on comfort, and on quality. It has," Motor Trend said in its COTY recap for the CTS.
The team at Motor Trend praised the CTS chassis, calling it "fantastic," and citing weight advantage the Caddy has over the competition. There was also praise heaped on the car's engines, with the 2.0-liter, turbocharged four-cylinder getting nods of approval from the MT team. The team also raved about the VSport model and its twin-turbocharged V6, magnetic shocks and other performance accoutrements.

Cadillac XT5, XT6, GMC Acadia recalled for two issues

General Motors is recalling three model years of the Cadillac XT5 and XT6, and the Cadillac's GMC sibling, the Acadia. The first recall has to do with the rearview camera. On 2020- and 2021-model-year XT5s, XT6s, and Acadias optioned with Surround Vision, insufficient crimping for the coaxial cables could cause a degraded signal from the rear camera, or cause the signal to fail. With all passenger vehicles required to have a working rearview camera, that's not an ideal situation. Only crossovers with Surround Vision are affected. The population at issue counts 95,231 vehicles, build dates being: XT5s produced from May 1, 2019 to June 23, 2021 XT6s built from February 25, 2019 to June 24, 2021 Acadias built from May 6, 2019 to June 24, 2021  The automaker hasn't been informed of any crashes or injuries related to the problem, and will begin mailing letters notifying owners of the issue on November 7. The fix is a trip to the dealer to have the cables inspected and replaced if necessary. Concerned customers can contact Cadillac customer service at 800-458-8006 or GMC customer service at 1-800-462-8782, then refer to GM's recall number, N222378380. Alternatively, they can get in touch with the National Highway Traffic Safety Administration (NHTSA) Safety Hotline at 888-327-4236 (TTY 800-424-9153), or go to www.nhtsa.gov, and refer to campaign number 22V709000. Another recall concerns just the 2023 Cadillac XT5 and XT6 and 2023 GMC Acadia units that were built on August 9, 2022. That day, a printer in the Spring Hill, Tennessee, Assembly Plant malfunctioned, producing vehicle labels for the driver's side B-pillar with illegible tire size information. That's a violation of a subsection of Federal Motor Vehicle Safety Standard No. 110. Only 24 units are affected, the fix being a jaunt to the dealer for a label with readable information. Owners who don't want to wait until November for letters from GM can contact Cadillac customer service at 800-458-8006 or GMC customer service at 800-462-8782, and mention recall number N222381690. Or they can head to the NHTSA Safety Hotline at 888-327-4236 (TTY 800-424-9153), or www.nhtsa.gov, and refer to campaign number 22V708000.