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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

One of the world's largest muscle car museums is auctioning off its cars

Rick Treworgy's Muscle Car City is one of the biggest collections of high-performance American cars in the world. With over 200 cars of mostly GM makes, it's a mecca for fans of the golden age of Detroit iron. Unfortunately, the museum will be shutting its doors for good on Jan. 17 and auctioning off most of its assets with no reserve. The collection is, to put it bluntly, astounding. Advertised as a combined 65,000-plus horsepower, it occupies a 60,000-square-foot retail space in Punta Gorda, Fla., in a former Walmart store. It make sense when you learn that founder Rick Treworgy made his fortune in the commercial real estate business. As a hobby, he began to amass a truly jaw-dropping collection of muscle cars, filling out a collection that often has every year of a particular model represented, or a grouping of the rarest and highest-performance option packages of that year or model. Often, Treworgy bought placeholders while scouring the country for even rarer versions. It helps that Muscle Car City also houses a showroom where unwanted cars are sold, as well as its own speed shop that stocks plenty of parts. There's even a '50s-style diner called Stingray's Bar and Grill. According to a 2014 episode of Car Crazy, Treworgy has 80 Corvettes alone, more than the actual Corvette Museum. Among them are 20 models from 1967, one of Treworgy's favorites. The rest span the decades from 1954 (he once had a '53 but sold it) to a recently acquired 2020 C8, which, according to The Drive, has only 300 miles on the odometer. You like Impalas? There are models of every year from 1958 to 1969. El Caminos? He's got 'em from 1964 to 1972. Novas? Every year from 1963 to 1970 is represented. Most are the more desirable examples of each breed, with four-speed transmissions, the biggest blocks, and unicorn option packages like a factory 1965 Z16 SS396 Chevelle, one of 200 that were ordered off-menu at Chevy dealerships. And don't even get us started on the Camaros, which include not one, but two COPO 1969s. Treworgy even owns the only known surviving example of a 1936 Chevrolet Phaeton, of which only seven were built. On top of it all, many of these cars are concours quality and have won awards at prestigious car shows. While it's sad to see a collection like this broken up, Treworgy told The Drive that he'd been planning to retire next year anyway. However, the COVID-19 pandemic sped up those plans, greatly reducing the number of visitors to his museum.

General Motors posts record earnings, but global sales fall

General Motors started the year with record success. The automaker's $2.7 billion in adjusted earnings before interest and taxes was its highest ever in in the first quarter of 2016, up from $2.1 billion in from the same time period a year earlier. Net income grew to $1.95 billion, which was more than double the $953 million in the same period last year. The company's figures also beat analysts' predictions, according to the Detroit Free Press. Despite the financial growth, global sales actually decreased by 2.5 percent to 2.36 million vehicles. "We're growing where it counts, gaining retail share in the US, outpacing the industry in Europe and capitalizing on robust growth in SUV and luxury segments in China," CEO Mary Barra said in the company's financial announcement. GM did well in North America with an adjusted EBIT of $2.3 billion, up from $2.2 billion last year. Sales in the region also grew 1.2 percent to 800,000 vehicles. According to The Detroit Free Press, the company has been especially successful at selling more expensive models in the US. The company's average vehicle was $34,600 in Q1, about $3,000 more than the industry average. Elsewhere in the world, GM also showed improvement. Europe practically broke even after losing about $200 million last year, and Opel and Vauxhall sales grew 8.4 percent to more than 300,000 vehicles for the quarter. South America only lost $100 million, which was half as much as Q1 2015's $200 million loss. China remained flat at $500 million of income. Cadillac volume jumped 6.1 percent there, and Buick's deliveries increased 22 percent, thanks to the Envision crossover's success. GM Reports First-Quarter Net Income of $2.0 Billion 2016-04-21 EPS diluted of $1.24; First-quarter record EPS diluted-adjusted of $1.26 First-quarter record EBIT-adjusted of $2.7 billion GM Europe posts break-even performance DETROIT – General Motors Co. (NYSE: GM) today announced first-quarter net income to common stockholders of $2.0 billion or $1.24 per diluted share, compared to $0.9 billion or $0.56 per diluted share a year ago. Earnings per share diluted-adjusted for special items was a first-quarter record at $1.26, up 47 percent compared to the first quarter of 2015. The company set first-quarter records for earnings and margin, with earnings before interest and tax (EBIT) adjusted of $2.7 billion and EBIT-adjusted margin of 7.1 percent.