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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

2021 Cadillac Escalade Onyx package adds monochrome logos

The 2016 Cadillac Escala concept showed off a number of features never seen on a Cadillac, one of them being a redesigned, entirely silver, untextured logo. Cadillac had been putting all-silver versions of its crest on the fenders of some of its vehicles, but those bore patterned silver inserts where the yellow, black, red, and blue would have appeared on the standard mark. The Escala logo, on top of being squatter and wider, displayed silver blanks where the colors went. Cadillac Society has found out a similar treatment is on the way for the 2021 Escalade as part of a new Onyx package. This time, instead of being brightwork, a Cadillac spokesperson told CS the logos are "more grey versus [the] silver/chrome [on the fenders]." And for the first time on a Cadillac on the showroom floor, these monochrome badges will appear on the grille and tailgate. Buyers can add a Sport Edition package to the current Escalade, dressing almost all the brightwork grille in gloss black and bolting on a set of 22-inch Midnight Silver wheels. The Cadillac logos, however, stay in color, and the Escalade lettering stays in chrome. That changes with the Onyx package, those gray monochrome crests joined by Escalade lettering in gloss black, plus 22-inch, 12-spoke wheels in high gloss black, and a similar blackout of all the other brightwork as found on the Sport Edition package. The Sport Edition is only available on three of the eight possible colors; a limited color selection could hold true for the Onyx package as well. Branding could get even more interesting when the crest's animated illumination shows up on the Lyriq electric crossover.  The 2021 Escalade will move to the new forked trim strategy, Premium Luxury on one side, Sport on the other, the Onyx package only available on the Sport side. For shoppers who want to go the other way, we're sure the new Escalade will offer something equivalent to the current Radiant Package that makes any Escalade even more impossible to miss on a sunny day. Related Video: