2007 Cadillac Dts Base Sedan 4-door 4.6l on 2040-cars

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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

2017 Cadillac XT5 shows off its new metal in LA

Cadillac is in the midst of a comprehensive production overhaul, and few of its new arrivals will be as pivotal as the new XT5. Replacing the old SRX, the XT5 was revealed in the metal here on the floor of the 2015 LA Auto Show. Joining the new CT6 under Caddy's new naming scheme, the XT5 represents GM's assault on German competition like the Audi Q5, BMW X3, and Mercedes GLC, Japanese rivals like the Lexus RX, Infiniti QX50, and Acura RDX, and its own cross-town nemesis, the Lincoln MKX. And to better fend off their advances, the new XT5 promises marked improvements over its predecessor in every way. The model you see here is, to our eyes, handsomer than the model it replaces, adopting the Art & Science brand's latest design cues. It offers a fresh cabin space loaded with the latest equipment. And it weighs a solid 278 pounds less than the outgoing SRX. Power still comes from a 3.6-liter V6, paired to an eight-speed automatic transmission with available all-wheel drive. 310 horsepower and 270 pound-feet of torque keep it going, which ought to help it keep pace with the competition. We're looking forward to seeing how it drives in due course, but in the meantime, you're invited to view our live photos from the floor of the Los Angeles Convention Center in the gallery above.

2013 Cadillac ATS 3.6 AWD

All-Wheel, All Right
There is no escaping the luxury all-wheel drive empire Audi has built for itself over the past 15 years. While nearly every high-end marque has at least one offering with power at all four corners, the hardware can't help but play second fiddle to Ingolstadt's Quattro kingdom. Leather-lined all-wheel drive is simply Audi the way minimum wage is an English degree. But General Motors seems hell-bent on raiding as many established fiefdoms as possible with the 2013 Cadillac ATS. Engineers and designers made no secret of the fact that the baby Cadillac was penned specifically to take on the BMW 3 Series, but Audi should be no less concerned about the newest luxury prince from Detroit.
GM has been stuffing all-wheel drive systems under their vehicles for years, but the effort hasn't come without nasty side effects. Unfortunate understeer, extra ride height, smallish wheels and porky curb weight meant opting for all-wheel drive was like signing your driving pleasure's death warrant. Would you like polished brass or brushed nickel hardware for your right foot's coffin, sir?