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Cadillac's Euro reboot may have implications for US models, sales

Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.

2014 Cadillac CTS

Fixated By Europeans, GM Ensures The Third Time Is A Charm
Few things are better for consumers than competition raising the bar. And no campaign seems fiercer than the one currently underway in the midsize sport-sedan segment now that Cadillac has introduced its all-new 2014 CTS to go head-to-head against the benchmark Audi A6, BMW 5 Series and Mercedes-Benz E-Class.
While the CTS has been on the market for slightly more than a decade, up until this third-generation, Cadillac hasn't truly had the proper high-performance rear-wheel-drive architecture to build a genuine world-class fighter, both inside and out. And now that the American automaker has successfully mirrored Audi, BMW and Mercedes in overall vehicle size, engine output and cabin appointments, the first shots have been fired.

Cadillac to recall 20,000 SRX models over wheels that could fall off

A potential issue with the lug nuts on 19,871 units of the 2013 Cadillac SRX in the US and Canada has lead to a recall of the luxury crossover. Those lug nuts that have a Teflon topcoat, identified by their bluish tint, could loosen and cause "creaking, rattling or grinding noises or steering vibrations." In the worst case scenario, a wheel could fall off, but there have been no reports of that happening, nor any reports of accidents or injuries due to the issue.
This is the second recall action on the SRX over the last few months. In March, Cadillac recalled 27,000 SRX models over a transmission programming issue. General Motors will begin notifying customers with the potentially faulty parts on June 3, at which time they can take their vehicles to dealers to have the tires rotated and new nuts installed. A further 7,397 SRXs exported from North America also face the recall action.