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Cadillac ATS Crimson Sport Edition is here for a limited run

The Cadillac ATS has been a well-received entry into the small sport sedan segment for General Motors' premium brand, but keeping the model fresh is an understandably high priority. A two-door coupe variant is on the way and should help keep interest up, but the line's volume leader is still expected to be the sedan. In order to keep awareness high and sales going, GM will need to lavish a little attention on its four-door, as well. That's where the Crimson Sport Edition comes in.
Crimson Red Metallic paint is the exterior highlight for this special-edition Cadillac, while the interior is complemented with a number of microsuede touchpoints, including the heated steering wheel and shifter. To this point, the car's rich burgundy finish has only been offered on CTS-V Coupe and Sport Wagon models, and brand spokesperson Donny Nordlicht tells Autoblog that this is the first time that the company has offered a microsuede wheel with heat. Four interior trims are also available, although all have been seen previously.
The Crimson Sport will be limited to production this spring, and the trimmings can be added to either the 2.0T Performance or the V6 Premium specifications. Both rear- and all-wheel drive will be available, as well. Prices start at $46,010 for the turbocharged model and $51,010 for the V6 including destination fees, which represents a premium of $2,990 for the extra equipment.

2021 Cadillac Escalade getting a star-studded introduction

Now that Chevrolet's Tahoe and Suburban are out of the bag, it's Cadillac's turn to introduce its new body-on-frame SUV. The next-generation Escalade will make its public debut on Feb. 4, 2020. The Escalade could have been one of the stars of the 2020 Detroit Auto Show had the event not moved to June. That's far too late for Cadillac, so the company will introduce the model during a special event held in Beverly Hills, Calif. The date wasn't chosen at random; it's less than a week before the 2020 edition of the Academy Awards, an event Cadillac has partnered with for the past six years. It's reasonable to assume the Escalade will play a key role in the ritzy event. The Escalade won't look anything like its Chevrolet-badged siblings, as leaked images show a tall, upright rendition of Cadillac's shield-shaped grille, but we expect many similarities beneath the sheetmetal. It will be bigger and correspondingly more spacious than the outgoing model, and an independent rear suspension will make it more comfortable. Inside, the digital instrument cluster and the infotainment system's screen will blend into a single unit angled toward the driver. Powertrain specifications remain under wraps, though we expect a naturally-aspirated V8 will come standard. An earlier report claims the twin-turbocharged Blackwing engine available in the CT6 will not make its way to the Escalade, and we doubt Cadillac will follow Chevrolet's lead by making a 3.0-liter straight-six turbodiesel available at an extra cost. An electric model is in the works, however. The 2021 Cadillac Escalade will go on sale about halfway through next year with a base price in the vicinity of $80,000. It will again be available with a short or a long wheelbase. Once it's unveiled, the coast will be clear for GMC to round out General Motors' portfolio of full-size SUVs with new variants of the Yukon and the Yukon XL. They'll likely break cover during the first half of 2020.

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.