Cadillac's 70th Anniversary, 1972 Cadillac Coupe De Ville on 2040-cars

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[UPDATE] Cadillac Blackwing gets ticket to Italy, to go to work in a supercar

UPDATE: It seems MAT's belief it had secured a supply of Cadillac's 4.2-liter Blackwing V8 was premature, and based on a handshake deal before GM sold its Turin engine center to Italy's Punch Group. Shortly after Hagerty ran the story, GM sent a statement to the outlet reading, in part, "We do not have an agreement in place with Manifattura Automobili Torino (MAT) to provide or sell the Blackwing engine. ... Our team is following up with MAT president Paolo Garella to discuss the misunderstanding." MAT also submitted a statement to Hagerty, saying, in part, "We thank GM for the clarification. Although a signed agreement was not finalized between the parties, we were under the impression that our counterpart was committing to making this engine available to MAT at conditions yet to be defined. ... We hope that this misunderstanding will not compromise our relations with GM and possible future collaborations." The original article follows: Some necessary cost-cutting at Cadillac led to switching the new CT4, CT5, and Escalade to older platforms. The revised architecture plan meant Cadillac's newest top-tier products couldn't fit Cadillac's newest top-tier engine, the 4.2-liter twin-turbo DOHC V8 known as Blackwing. That engine would serve limited duty at full power in the now-dead CT6-V, and at reduced output in the CT6 Platinum V8 trim before ending its bright, brief domestic life. But the story isn't over, the rebirth of Blackwing coming from a most surprising locale: Turin, Italy. Before the canceled Geneva Motor Show, Hagerty spoke to Paolo Garella, CEO of Manifattura Automobili Torino; that's the company better known as MAT, makers of the New Stratos and contract engineering house for boutique screamers like the Aspark Owl electric hypercar, Apollo Intensa Emozione, and SCG003C. Garella told the outlet, "We have an agreement with General Motors" for a supply of Blackwings, which would be developed and built at the General Motors Propulsion Engineering Center (PEC) in Turin. Since 2005, the PEC has been used to develop GM's global diesel engines and electronics. MAT's plan is to put the V8 into a new limited-run car MAT is creating from its own design. Then another surprising turn: Belgium-based global auto supplier Punch Group bought the PEC, with plans to work with GM on projects in progress until at least the end of 2021. Nothing changes as far as MAT is concerned, except perhaps a chance for an even closer collaboration with Punch Turin.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Timely hole-in-one wins high schooler a Cadillac or $50,000

If it happens at all, many golfers knock in hole-in-ones in the quiet of a mediocre local course while three friends sit in their carts drinking Coors Lights. After dreaming of the moment for years, lucky golfers barely have time to process the tremendous achievement before it's followed up with a double bogey on the next hole. That wasn't the case for high schooler Jack Kyger, who drilled an ace during a golf outing, and in turn, won a Cadillac or $50,000. Kyger, a junior at Harper Creek High School in Battle Creek, Mich., says he wasn't even considering a hole-in-one when he stepped up to the tee on the fourth hole at the Battle Creek Country Club. A secondary prize, a TV, would be awarded to the golfer who came closest to the pin, so Kyger was simply trying to get it close to the cup. In front of his dad and Harper Creek Superintendent Rob Ridgeway, he stuck the shot just past the hole, and with some backspin, it rolled into the pin. It's the first time somebody has hit the bullseye at the Gene Lewis Hughes, Sr. Memorial Golf Outing, which has raised more than $150,000 for the Bronson Battle Creek Cancer Care Center throughout the years. By hitting a hole-in-one, Kyger won a $50,000 decision: take home a Cadillac or a big bag of $50,000 in cash. As a student preparing to go to college, it's not an easy choice. "I haven't made up my mind," Kyger said in a USA Today article. "But the way I think about it, no 17-year-old needs a brand new Cadillac to drive around in. I have a truck that gets me places. So, if I take the cash, I would probably put most of it away for college, but keep a little back to have a bit of fun, you know." Smart kid. We did notice a peculiarity about the prize. In the attached photo, the Cadillac at the event appears to be a Cadillac ATS-V. Those familiar with Cadillac's performance vehicles know that an ATS-V starts at significantly more than $50,000 - $68,790 to be exact. So we're not sure why they're calling it a $50,000 Cadillac, unless it's a lightly used vehicle or the Cadillac in question is in fact a different car entirely. No matter the price, it sounds like Kyger is going to take the cash. If he sticks to practicing his golf game, maybe he can earn some more money for college, too. News Source: USA Today Auto News Cadillac Performance