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Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

2015 Cadillac Escalade

Cadillac has been an interesting story in the auto industry over the past several years. Its comeback bid may be well over a decade old, but it's only recently that the Wreath and Crest has transformed from the auto industry's retirement home into its hot new thing. Today's Cadillac is a powerful marque working to instill passionate design, sound driving dynamics and cutting-edge technology into each model it builds, with vehicles like the ATS and redesigned CTS leading the charge.
Now, its latest model has arrived. This fourth-generation Escalade is among the most important new Cadillacs since the division's renaissance kicked into high gear. It's the brand's de facto flagship, and the first vehicle many young people think of when hearing the name "Cadillac." In the past, the Escalade was the chosen vehicle of the rich, flashy and famous. It's suffered over the past few years, though, particularly as new and more luxurious competitors have come to the fore.
With this latest redesign, General Motors is aiming to retake the spotlight as purveyors of the market's premier luxury SUV. To find out if it's been successful, I ventured down to the South Carolina Lowcountry to test the all-new 2015 Escalade.

GM extending warranties on Cadillac CTS-V and Chevy Camaro ZL1 for supercharger issue

Okay General Motors, we've sat by and watched you recall the compact cars, crossovers and pickup trucks, and aside from reporting on it, we've been fairly quiet. This, though, this will not do. We can almost tolerate the recalls on the bread-and-butter cars, but leave the performance vehicles alone.
According to a report from The Car Connection, GM has discovered a problem with the superchargers of the 6.2-liter V8s found in the Chevrolet Camaro ZL1 and the Cadillac CTS-V. Apparently, the issue rests around the internal bearing shaft grease, which can become contaminated (we aren't sure with what). If left unchecked, it'll first lead to a rattle at idle, which goes away under slight throttle. The real warning stage is when a high-pitched squeal develops, signaling that the bearing shaft has failed. Naturally, severe engine damage is the next step (although it's possible that the engine will also just refuse to turnover, although neither case is desirable).
According to TCC, GM will replace the superchargers on vehicles that have exhibited symptoms of bearing shaft failure free of charge. It will also, allegedly, be extending the warranty on all supercharged ZL1s and CTS-Vs to 10 years or 120,000 miles (whichever comes first), from the date of purchase. Officially, only 2009 to 2013 CTS-Vs and 2012 to 2013 ZL1s are suffering from this issue.