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Cadillac ELR getting massive discounts, some up to $14,000

Well, that didn't go as planned. General Motors had marketed the Cadillac ELR extended-range plug-in as a premium version of the Chevrolet Volt with some Caddy refinements. Now, it looks like that premium, at least from a price standpoint, is shrinking. Shoppers in a number of states are reporting that GM and its dealers are discounting the ELR in order to move more off dealer lots. The issue is that few people are biting at the official price tag of about $76,000, so GM has started offering as much as $8,000 worth of dealer and customer incentives, Transport Evolved reports. More recently, dealers in states such as Florida, Texas and Maryland are offering discounts in the $12,000-to-$14,000 range, and that's before any federal and state plug-in incentives kick in. It's not difficult to guess why. Through the first half of the year, GM sold fewer than 400 ELRs. Last month, Caddy moved just 97 units, or about as many as Tesla sells of its Model S in a day. Perpahs recent spy shots that reveal a test ELR that appears to up the sportiness quotient, with touches such as larger wheels and brakes, will also help sales. Check out Autoblog's "First Drive" impressions of the ELR here.

MIT puts V2V technology on its 2015 Top Ten list

Of all the technologies swimming around the automotive world, it is vehicle-to-vehicle communication that the Massachusetts Institute of Technology has fished out as one of its Ten Breakthrough Technologies of 2015. It joined emerging tech like brain organoids, supercharged photosynthesis, and Project Loon on the list, and got the nod over autonomous driving because, as the MIT Technology Review wrote, V2V communication "is likely to have a far bigger and more immediate effect on road safety." How so? Because actual cars transmitting data like their location, speed, steering angle, and state of braking to one another at least ten times per second provides a greater degree of awareness than sensor readings and algorithms. The US Department of Transportation and the National Highway Traffic Safety Administration have been working for years on standards and a regulatory schedule for introducing V2V to the marketplace, and Cadillac plans to incorporate V2V into at least one of its vehicles by 2017. Since we've begun the year with a number of stories of cars being hacked into, that got us wondering about the security of V2V communications. In a recent piece by our own Pete Bigelow on what motorists should know about getting their cars hacked into, he wrote that although cyber break-ins are extremely difficult, expensive, and time-consuming to do remotely, V2V is "one more conceivable avenue a hacker could use to impact multiple cars at a given time." So we spoke to Wilmington, Massachusetts-based Security Innovation about it. The automotive consultancy company has been working with the DOT since 2003 on V2V technology and the issues around it - namely security and privacy - and its chief scientist, William Whyte, is the technical editor of the Institute of Electrical and Electronics Engineers (IEEE) 1609.2 standard outlining its security protocols. Those protocols are expected to be finalized by the DOT toward the end of this year and then come into effect in 2016, and the company's Aerolink product is the security solution Cadillac will use. Whyte said, "If you hack into a car, V2V is the hardest place to start," and Pete Samson, the general manager of Security Innovation's automotive team, said "There are ten or 12 alternate attack surfaces" around the car that would make much easier targets.

Cadillac's Euro reboot may have implications for US models, sales

Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.