2005 Cadillac Deville,rare Black,2 Owner,lthr,pwr Opts,sharp,clean,last Bid Wins on 2040-cars

Auto blog

Cadillac teases production ELR ahead of Detroit Auto Show

General Motors has just confirmed that the 2014 Cadillac ELR will make its official debut next month at the 2013 Detroit Auto Show. We've already seen the ELR testing earlier this year using the same range-extended electric drive system as the Chevrolet Volt, and based on the shadowy image above, we're happy to see that the coupe's styling has stayed pretty true to 2009 Converj Concept.
The two-door ELR will be built alongside the Volt at GM's Detroit-Hamtramck plant starting later next year. Aside from this info, Cadillac has remained tight-lipped on the specific details of the car. But all that will all change on January 15.
Until then, all we have to offer you is the press release posted after the jump.

Junkyard Gem: 1998 Cadillac Catera

A decade or so after Ford tried to swipe some US-market sales from European luxury marques by selling the German-built Ford Scorpio with Merkur badging, General Motors opted to sell the German-built Opel Omega luxury sedan as a Cadillac. The Catera was a reasonably nimble rear-wheel-drive sedan with a 200-horse DOHC V6 engine, and its badge-engineered nature made it a much less costly gamble than, say, the Cadillac Allante, which had its bodies built in Italy and flown to Michigan for assembly. Unfortunately, it had no manual transmission option, and Americans who remembered the miserable US-market Opels of the 1970s were put off by the Catera's Opelness. Its $29,995 list price was quite a bit cheaper than that of the (slightly less powerful) $39,800 BMW 528i and a bit less than the (slightly more powerful) $33,585 Acura 3.2 TL's cost, but the Catera didn't sell in large numbers. This one made it to a respectable mileage figure, and the nice interior shows that it was well-cared-for during its 18 years on the road. The ads for the Catera featured a cartoon duck named Ziggy. Fast, fun, fiendishly flexible! By 2000, Cadillac had ditched the duck and was touting the Catera's value. Related Video:

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.