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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Ghostbusters director tweets first photos of new Ecto-1

Ghostbusters is heading back to theaters next year with a new look. Rather than bringing back the original's aging comedic actors, four actresses are taking over the starring roles, including Melissa McCarthy, Kristen Wiig, Kate McKinnon, and Leslie Jones. Although, one of the movie's major highlights is missing from that list – the Ecto-1. Originally based on a 1959 Cadillac ambulance, we're now getting the first glimpses of the decked-out, ghost-hunting wagon from the new version thanks to director Paul Feig on Twitter. Purists might like that the Ghostbusters are sticking with a Caddy, but the producers are going for a slightly newer, more macabre approach, as well. Rather than an ambulance conversion, the latest one starts as a hearse. Feig also has his Twitter profile picture of a ghost taking over as the hood ornament, and he even tweeted a shot of the rear. @szewcik_james Okay. pic.twitter.com/sHkx1Soj6p — Paul Feig (@paulfeig) July 8, 2015 Being the Internet, Feig is being deluged both with hyperbolic vitriol for changing things, and praise for the switch. He has politely tweeted about the situation. Not blocking or deleting. I hear you all and appreciate all your input, good or bad. Thanks. https://t.co/pxZsWGeNyL — Paul Feig (@paulfeig) July 8, 2015 Keep in mind this Caddy hearse is about as old today as the original Ecto-1 from Ghostbusters' release in 1984. Having the ladies driving a '50s Caddy might stretch the imagination too far even in a movie about fighting the undead. This approach seems like a perfect compromise between old and new.

Cadillac's semi-autonomous Super Cruise pushed back to 2017

It looks like General Motors is discovering just how difficult it is to bring autonomous vehicle technology fit for public consumption to market. The company has pushed back the launch of its semi-autonomous Super Cruise technology by several months. Originally promised by CEO Mary Barra for a fall 2016 debut, Super Cruise was supposed to be offered first on the new CT6 sedan. Automotive News is reporting that won't be the case, following a statement from GM confirming that the new system would be pushed to sometime in 2017. At the very least, that's a several month delay. GM cited the need to get the system right and keep owners safe, which prevented a firm date for Super Cruise's debut. Product boss Mark Reuss was more blunt, though, telling AN, "It will come out when it is ready." Super Cruise would be one of the earliest examples of driverless tech to be put into public hands, following the introduction of Tesla's semi-autonomous AutoPilot system in 2015. Most other automakers experimenting with the autonomous vehicles don't foresee public sales until early in the next decade, including Toyota, Renault-Nissan, and Volvo. Before Barra suggested a 2016 debut, GM originally aimed to introduce its semi-autonomous system in 2020. Related Video: