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Cadillac moving back to Detroit after four years in New York City

After four years in New York City, The Wall Street Journal reports that Cadillac is moving its headquarters back to Detroit. This comes about four months after former head Johan de Nysschen was ousted from the automaker for a variety of reasons, including slumping sales and a product line not in concert with consumer tastes. It's also months after a Cadillac spokesperson told The Detroit Free Press that "It's 100 percent that we're staying [in New York City], that was never a question." Let's be clear about this, the move to New York was not Cadillac's biggest issue. As contributing editor James Riswick reminded us this morning, "the decision to sell three similarly sized large sedans, a variety of obsessive BMW-fighting cars, and only one crossover was not done while they were in New York." That was all planned years ago, before de Nysschen ever joined the company. He may not have righted the ship, but he didn't set it on its course. Note that the XT4, Caddy's second crossover after the SRX-replacing XT5, is just now hitting the market. The move to Manhattan was meant to give Cadillac more autonomy and put its leadership in a place where they could get a sense of what a luxury car buyer wants and needs. Detroit is great, but it can be an echo chamber, especially in a company as large and storied as General Motors. The problem is that Cadillac still relies heavily on Detroit and that poor communication was slowing development, according to the report. Steve Carlisle, a long-time GM employee, took over the brand after de Nysschen was let go. He and more than 100 others work in New York. Related Video:

Cadillac confirms 'Blackwing' name, manual gearboxes for pumped-up CT4-V, CT5-V

Cadillac officially confirmed Tuesday that the high-output variants of its new CT4-V and CT5-V sedans will be dubbed "Blackwing," sharing a nameplate with GM's stillborn twin-turbocharged V8. As an added bonus, company representatives said for certain that both of Cadillac's new super-sedans will be offered with a manual transmission, confirming long-standing rumors to that effect.  "The Blackwing name has come to represent the very best of Cadillac performance engineering, craftsmanship and technology," said Cadillac chief engineer Brandon Vivian. "The new CT4-V Blackwing and CT5-V Blackwing build on the brand’s respected legacy of ultimate-performance driving experiences and elevate them even further." Cadillac says the two Blackwing sedans, which are successors to the critically acclaimed ATS-V and CTS-V, will represent "the apex of Cadillac performance and driver engagement." The company also remained mum on just what to expect in terms of capability, teasing only the fact that both the CT4-V and CT5-V Blackwing posted quicker lap times in testing at Virginia International Raceway earlier this year than their predecessors did.   Rumors have pointed to the CT5-V Blackwing making use of the company's supercharged 6.2-liter V8, which also powered its predecessor. The 6.2 shares its architecture with the company's flagship, naturally aspirated V8, making it an economical choice for powering performance cars. The smaller CT4-V is likely to be motivated by a turbocharged 6-cylinder. They will also be available in limited numbers, though Cadillac's announcement did not elaborate on just how many (or few, as the case may be) will eventually be built, or how many model years to expect. The CT6-V, which carries the 4.2-liter V8 that shares the "Blackwing" name, saw only limited production before being axed.  The V8 itself may find a new home down the road, but for the time being, it's toast.  Cadillac assured us that more information on the new CT4-V and CT5-V Blackwing will be come along soon enough. For now, at least we know what they're going to be called.  Related Video:    

Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.