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Corvette's Performance Data Recorder headed to other cars, will Cadillac ATS-V be first?

For 2015, the Chevrolet Corvette Stingray gained a novel piece of high-performance technology: The Performance Data Recorder. This trick system combines video from a front-mounted camera with in-car data and GPS information to help drivers record and study their lap times, complete with data overlays. While it's a clever tool for track days, it's also finding popularity as a built-in dash cam of sorts. To this point, the technology has been a Corvette exclusive, but General Motors' executive vice president of global product development, Mark Reuss, has confirmed to Autoblog that it will soon be available in other vehicles.
At a media luncheon on Thursday, we asked whether GM was keen to expand usage of the technology to other models, and if we could expect to see something soon. Reuss coyly replied, "What's soon?" When we suggested the 2016 Cadillac ATS-V (which is scheduled to debut at next week's LA Auto Show), he replied, "There will be other uses, and it won't be that far away. How's that?"
Certainly not an outright confirmation, but we wouldn't be at all surprised to see the next high-po Cadillac roll under the klieg lights at the Los Angeles Convention Center next Wednesday brandishing more than just 450 horsepower.

GM puts e-commerce shopping in car dashboards

DETROIT — General Motors on Tuesday said it will equip newer cars with in-dash e-commerce technology, betting it can profit as drivers order food, find fuel or reserve hotel rooms by tapping icons on the dashboard screen, instead of using smartphones while driving. GM's Marketplace technology, developed with IBM, will be uploaded automatically to about 1.9 million model-year 2017 and later vehicles starting immediately, with about 4 million vehicles across the Chevrolet, Buick, GMC and Cadillac brands equipped with the capability in the United States by the end of 2018, GM said. GM will get an undisclosed amount of revenue from merchants featured on its in-dash Marketplace, Santiago Chamorro, GM vice president for global connected customer experience, said during a briefing for reporters. Customers will not be charged for using the service or the data transmitted to and from the car while making transactions, he said. "This platform is financed by the merchants," Chamorro said. GM will get paid for placing a merchant's application on its screens, and "there's some level of revenue sharing" based on each transaction, he said. It is too soon to say how much revenue GM could realize from the Marketplace system, he said. The GM Marketplace will compete for customer clicks and revenue with hand-held smartphones, which offer a far richer array of applications than the GM system will at the outset. Amazon.com is partnering with other automakers, including Ford, to offer in-car e-commerce capability through Amazon's Alexa personal assistant system. For example, GM will launch Marketplace with just Shell and Exxon Mobil icons in the fuel category. The only restaurant available for in-car table reservations at launch is the chain TGI Fridays, GM said. In addition, there will be apps for parking, and ordering ahead at coffee shops and restaurants such as Starbucks, Dunkin' Donuts and Applebee's. "We will be adding more vendors," with some coming in the first quarter of 2018, Chamorro said. In addition, he said GM plans to expand integration into its vehicles of music, news and other information services. GM also hopes to use its in-car Marketplace connections to expand purchases of products and services, such as additional access to in-car wifi, from its own replacement parts business and dealer network. Customers can "expect to see more service promotions coming through the platform," Chamorro said. Reporting by Joe WhiteRelated Video:

De Nysschen says Cadillac will be ready for a $250,000 model in 15 years

Cadillac president Johan de Nysschen has some very, very lofty goals for the American luxury car manufacturer. That's according to a new report from Reuters, where the former Audi and Infiniti exec says that Cadillac is only 15 years away from selling a $250,000 car. "It is too early today for a $250,000 Cadillac," de Nysschen told Reuters at the LA Auto Show. "Fifteen years from now, it won't be." Now, provided de Nysschen doesn't envision a future of hyper-inflation, where an ATS rings up at $200K and a CTS at $225,000, the idea that Cadillac could sell a car worth a quarter-of-a-million dollars in just 15 short years is the very definition of ambitious. That's doubly true when you realize that, at present, Cadillac's most expensive vehicle is the Escalade ESV Platinum, which costs no more than $97,940, while de Nysschen said the upcoming CT6 sedan will be priced "in the 70s." What do you think? Could a Cadillac that costs well over twice as much as the brand's most expensive current vehicle be a reality in the distant future? Or is de Nysschen aiming too high too soon? Let us know what you think in Comments. News Source: ReutersImage Credit: Jae C. Hong / AP Cadillac Luxury cadillac ct6