2002 Cadillac Deville Base Sedan 4-door 4.6l on 2040-cars

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Cadillac's Euro reboot may have implications for US models, sales

Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.

Ghostbusters' Ecto-1 detailed in behind-the-scenes video

The Ghostbusters reboot is coming, ready or not. And along with a gender swap between the 'busters and their secretary, the team's trusty chariot, Ecto-1, is getting a refresh. It's still a specialized Cadillac, but that's where the similarities end, judging by the new featurette you see above. Instead of a 1959 Cadillac Miller-Meteor Ambulance, 2016's Ecto-1 is a 1982 Cadillac Deville. And instead of being built to keep people from dying, the new car is meant to transport the dead. Yep, it's a hearse. It's hard not to find some kind of hidden meaning there, but this video doesn't mention it. What we have learned here is that the way the new Ghostbusters acquire their vehicle is a little bit different than it was in the original film. In the 1984 version, Dr. Ray Stantz, played by Dan Aykroyd, bought the 1959 ambulance for $4,800 – the equivalent of $11,000 today – despite a litany of problems. It was clear in the film that Ecto-1 was dilapidated long before the Ghostbusters breathed life back into it. But in the new film, the team acquires Ecto-1 from the uncle of Patty Tolan – Leslie Jones' character. And based on the film featurette, it looks like it's in solid shape before the team adds its distinctive livery and logo. You can learn more about the car, see parts of the build process, and hear the cast and crew talk about it in this two-minute featurette. Ghostbusters hits theaters on July 15. Related Video:

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video: