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MIT puts V2V technology on its 2015 Top Ten list

Of all the technologies swimming around the automotive world, it is vehicle-to-vehicle communication that the Massachusetts Institute of Technology has fished out as one of its Ten Breakthrough Technologies of 2015. It joined emerging tech like brain organoids, supercharged photosynthesis, and Project Loon on the list, and got the nod over autonomous driving because, as the MIT Technology Review wrote, V2V communication "is likely to have a far bigger and more immediate effect on road safety." How so? Because actual cars transmitting data like their location, speed, steering angle, and state of braking to one another at least ten times per second provides a greater degree of awareness than sensor readings and algorithms. The US Department of Transportation and the National Highway Traffic Safety Administration have been working for years on standards and a regulatory schedule for introducing V2V to the marketplace, and Cadillac plans to incorporate V2V into at least one of its vehicles by 2017. Since we've begun the year with a number of stories of cars being hacked into, that got us wondering about the security of V2V communications. In a recent piece by our own Pete Bigelow on what motorists should know about getting their cars hacked into, he wrote that although cyber break-ins are extremely difficult, expensive, and time-consuming to do remotely, V2V is "one more conceivable avenue a hacker could use to impact multiple cars at a given time." So we spoke to Wilmington, Massachusetts-based Security Innovation about it. The automotive consultancy company has been working with the DOT since 2003 on V2V technology and the issues around it - namely security and privacy - and its chief scientist, William Whyte, is the technical editor of the Institute of Electrical and Electronics Engineers (IEEE) 1609.2 standard outlining its security protocols. Those protocols are expected to be finalized by the DOT toward the end of this year and then come into effect in 2016, and the company's Aerolink product is the security solution Cadillac will use. Whyte said, "If you hack into a car, V2V is the hardest place to start," and Pete Samson, the general manager of Security Innovation's automotive team, said "There are ten or 12 alternate attack surfaces" around the car that would make much easier targets.

Cadillac bids farewell to CTS-V Coupe with special edition

With the introduction of the latest Cadillac CTS, we knew it would only be a matter of time before a new CTS-V would come along. Now General Motors has revealed that the next CTS-V will arrive sometime next year, but before it does, the company is sending off the outgoing coupe with a special edition.
For 2015, the Cadillac CTS-V Coupe will come in a limited edition of 500 units decked out with a dark grille treatment, satin-finish wheels, red brake calipers and an upgraded cabin. The interior is decked out Recaro seats trimmed in black with red stitching, Midnight Sapele wood trim, metal pedals and a microsuede-trimmed steering wheel and shifter.
Buyers will be able to opt for white, gray or optional black exterior paint, an available sunroof and a six-speed transmission in either manual or automatic configuration. Of course, the 6.2-liter supercharged V8 comes standard with 556 horsepower, as does Magnetic Ride Control and brakes by Brembo. Pricing will be announced closer to launch, but in the mean time, you can read all there is to know by checking out the official release below.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."