1999 Cadillac Deville Base Sedan 4-door 4.6l 86k Miles Clean Title on 2040-cars

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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Meet the other Cadillac wagon. It's as American as ABBA

The Cadillac CTS Wagon became a cult classic the second it went on sale. We all knew that it was never going to sell in anything approaching significant numbers, and if that "we" didn't include those actually working at GM, one would have to wonder what they were smoking. Cadillac was still having a hard enough time trying to convince people that it was now a BMW-fighting sport luxury brand rather than the purveyor of Grandpa-piloted land yachts. To many, a sport sedan like the CTS seemed like a stretch. But a CTS sport wagon? It sure seemed like GM was just doing things for funzies, an impression only enhanced by the CTS-V Wagon. Forget cult classic. That thing was an instant legend.  And yet, the CTS wasn't the only Cadillac of that era offered as a wagon. It wasn't even the first. Before GM said "to hell with it, let's have some fun" on this side of the pond, over in Europe, it had already taken a page from its old badge-engineering playbook to create the 2006 Cadillac BLS Wagon. It was available as a sedan, too, but its awkward majesty is best enjoyed as the long-roof model.  There's just something off about the whole thing, right? That's probably because it also looks vaguely familiar, as if you've seen it before. So where the hell does this thing come from? Sweden! Behind that Cadillac Art and Science face is a Saab 9-3, and in the case of the BLS Wagon, the Saab 9-3 Sport Combi wagon. The roofline is the dead giveaway, as no other wagon has ever looked like that. In fact, the roof and windows were the only exterior elements to copy directly over from 9-3 to BLS. No kidding. With the Cadillac front end, doesn't the Saab-funky-boxiness make it look like a miniature hearse? The answer is yes. GM's design team, led by Ed Welburn, was quite pleased with his work. Perhaps it even egged him on to create a real Cadillac sport wagon? "The whole team was very excited to apply Cadillac's design language to a wagon for the first time," said Welburn in a press release from the time. "The V-shaped chrome-plated grille, a Cadillac hallmark, is picked up again by the shape of the rear window, and the body side character lines make it unmistakably a Cadillac." The interior is surprisingly different from the 9-3, including the ignition switch migrating from the center console up to the steering column. It also wasn't exactly in keeping with the Cadillac norm of the time.

SRX-replacing Cadillac XT5 spied for the very first time

Cadillac has got big plans in place to revitalize its lineup, with new sedans, coupes and crossovers. And it all starts with this, the replacement for the SRX.
Expected to be called XT5 in line with the brand's new naming scheme, the crossover will be based on a scalable new platform called C1XX - or Chi, for short. In its shorter form, Chi is anticipated to underpin the XT5 as well as a new Chevy crossover and the next-gen GMC Acadia. In long-wheelbase form, the platform is slated to give us a larger Cadillac crossover as well as a new Buick Enclave and Chevy Traverse.
Power in the XT5 will be provided by a choice of turbo four or atmospheric six, potentially to be transmitted through GM's new nine-speed automatic.