1998 Cadillac Deville D"elegance on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac rushing update for laggy CUE infotainment system

BMW's innovative iDrive was introduced in 2001, and a dozen years later, automakers are still learning hard lessons about what consumers want in their infotainment systems. In response to owner feedback - and a few media drubbings - about the delayed and occasionally fickle responses of its CUE (short for Cadillac User Experience) system, Cadillac has told Wired that it's going to issue an update this year.
Coming for the XTS and ATS, the new software will mean quicker haptic feedback to driver inputs on the touchscreen and the buttons, and snappier responses on screen. Down the road, Cadillac's VP of marketing says that a different mix of screen controls and hard buttons is "something you'll be seeing in the future" - the system is presently a mix of touchscreen-based controls and capacitive-touch switchgear - there are no knobs or physical pushbuttons to speak of, and the omission of both has proven to be a divisive issue among consumers and industry pundits.
Cadillac hasn't provided a date for when the CUE update will be issued, but it has indicated that the service will be performed by dealers, not sent wirelessly.

2015 Cadillac ATS Coupe favors cleanliness over radical lines

Though you might not know it from looking at vehicles like the XTS and Escalade, if you take a broader look at history, you'll see that Cadillac models have gotten a lot smaller from the tail-finned highway cruisers of old. At least when it comes to coupes, anyway. The Eldorado, in particular, kept getting smaller until it disappeared, its place taken in recent years by decidedly more compact XLR, CTS Coupe and ELR hybrid. What you see here, however, is Cadillac's smallest coupe yet.
Revealed today at the Detroit Auto Show is the new 2015 Cadillac ATS Coupe, the brand's first compact two-door coupe, and the first production car to wear the brand's all-new crest. It shares the same platform and wheelbase as the existing ATS sedan, but packs a wider track and unique bodywork that's decidedly more conservative and less unique in its angular styling than the CTS Coupe that it's likely to ultimately displace in the Cadillac lineup. Styling aside, the all-American luxury marque has engineered the ATS Coupe with a focus on reducing weight to the benefit of both performance and fuel economy, giving it near 50/50 weight balance front to rear with underbody aerodynamic elements helping it cheat the wind.
Buyers will be able to choose between two engines: a 2.0-liter turbo four and a 3.6-liter V6.