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Cadillac may not build Elmiraj coupe

Despite the fact that most everyone who has laid eyes on the Cadillac Elmiraj concept coupe loves it, General Motors insiders are still trying to prove the business case to build the car. And it's certainly not a guarantee.
"I want to see this car go into production badly. Very badly," Ed Welburn, GM's Global Head of Design, told Autoblog. But the Cadillac design studio is busier than it's ever been before, and the company is working on prioritizing which cars deserve to get the billion-dollar price tag needed to research and develop a new model.
No matter what happens, Welburn says the car has made its mark on Cadillac

GM recalling 524k vehicles over hood latches and toe link nuts

Just hours after confirming to Autoblog its intention to recall 97,540 vehicles in the US (117,651 in North America) for a possible manufacturing defect in the chassis control module of several models, General Motors is issuing two more campaigns that affect another 379,401 units in the US (524,384 in North America).
One campaign covers 290,107 US examples of the 2010-2015 Cadillac SRX and the 2011-2012 Saab 9-4X because the "rear toe link adjuster lock nuts" may be improperly torqued. If not up to spec, the toe adjuster link could separate and allow the wheel to shift while driving, making the handling unstable. GM says that it knows of three crashes and two injuries as a result of this problem. Dealers are inspecting the nuts and installing a new link assembly, if necessary. Autoblog first reported about this potential issue when it showed up on a list of recalls from Transport Canada.
The second recall is for 89,294 examples of the 2013-2015 Chevrolet Spark in the US manufactured from January 17, 2012, through July 29, 2014. According to GM, "corrosion can cause the secondary hood latch striker to stick in the open position." If this happens, and the primary latch also isn't engaged for some reason, the hood could fly open while driving. About 13,000 of these affected Sparks are at dealers and are being held until repaired. The fix requires replacing the hood striker. GM isn't aware of crashes, injuries or fatalities caused by this problem.

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.