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Former Cadillac boss Butler takes Ford tech job

When Don Butler made the surprising decision to leave his post as Cadillac's VP of global strategic development, it was a surprise. Citing a desire to "recalibrate, reassess my priorities" in that August announcement, it wasn't entirely clear where Butler - a virtual General Motors lifer after spending nearly 30 years with the company - would end up. Turns out he took a trip to Dearborn.
Butler has taken a position in the newly created position of Executive Director of Connected Vehicles and Services at Ford, where he'll be responsible for the Blue Oval's global connectivity strategy. "Not only does Don understand the connected car landscape, but probably just as important, he understands customer expectations," said Raj Nair, who, as Group Vice President of Global Product Development, is Butler's new boss. "Having a leader with technology experience both inside and outside the industry is a rare combination - we're excited to have Don join our team."
As Ford has received its fair share of flak for the sometimes recalcitrant MyFord Touch infotainment system and its Sync voice-controls, it appears that Butler has his work cut out for him.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

GM pauses 3.0-liter turbodiesel production due to a supplier shortage

General Motors confirmed it has temporarily stopped taking orders for trucks and SUVs equipped with the 3.0-liter Duramax turbodiesel six-cylinder engine. It blamed the last-minute pause on a supplier-related shortage. Website TFL Truck first reported the news, and a representative from General Motors quickly confirmed it. The spokesperson explained the issue is due to a "temporary part shortage" and added that production will resume "as soon as possible," meaning the Duramax engine (which is called LM2 internally) is not going away permanently. Additional details are not available, so we don't know if the issue is related to the ongoing chip shortage. Rather than delay deliveries and create a backlog, General Motors is reportedly asking its dealers to encourage buyers who want a turbodiesel engine to instead select either the 5.3-liter V8 or the 6.2-liter V8, depending on the model selected. Both are gasoline-powered units. There's no word yet on when Duramax production will resume. The shortage affects several models, including Chevrolet's Tahoe, Suburban, and Silverado 1500 and GMC's variants of these trucks. Cadillac's Escalade is temporarily diesel-less as well. Heavy Duty variants of the Silverado and the Sierra are not affected because they're powered by a different Duramax engine with eight cylinders. Motorists seeking a full-size SUV powered by an efficient turbodiesel engine are temporarily out of options because the Tahoe/Yukon and the Suburban/Yukon XL had the segment to themselves. The Duramax was surprisingly popular, too: in May 2021, GM Authority reported that the turbodiesel straight-six represented 8% of Suburban sales and 6% of Tahoe sales. Installed in a rear-wheel-drive Tahoe, the engine returns 21 mpg in the city, 28 mpg on the highway, and 24 mpg in a combined cycle, figures that make the body-on-frame behemoth more efficient than the unibody, front-wheel-drive Chevrolet Blazer that's 20 inches shorter and approximately 1,700 pounds lighter. Related video: 2021 Chevrolet Tahoe 3.0L Duramax engine