1991 Cadillac Coupe Deville Convertible Coach Builder Limited Custom on 2040-cars

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Cadillac shows dealers convertible rendering

Cadillac is getting serious about revitalizing and expanding its lineup, and to that end, a new report claims that brand boss Johan de Nysschen has been showing plans for several new models to the marque's dealer body - among them, a new convertible.
The droptop which Cadillac reportedly showed its dealers in sketch form, would be based on the same platform as the ATS and CTS, those it's unclear to which (if either) of those model lines the new convertible would be added, or whether the design features a canvas or folding hardtop roof. One way or another, it would be the first time Cadillac would offer a convertible since the Corvette-based XLR roadster was discontinued more than five years ago.
Quoting an unnamed brand spokesperson, Cadillac would "like to introduce an open car to the portfolio at some point," however, "it's not likely to be one of the near-term portfolio additions."

Ecto-1 is the barn find of a lifetime in 'Ghostbusters: Afterlife'

Following the women-led "Ghostbusters" reboot in 2016, a completely new chapter in the franchise will be born in 2020. "Ghostbusters: Afterlife" will feature a fresh cast, a modern story and cutting-edge cinematics. Yet, one thing will remain the same: the famous Ecto-1. The first trailer for the upcoming film shows the classic movie car — a highly modified 1959 Cadillac Miller-Meteor Futura Duplex — still has a little gas in the tank, even after sitting in a barn for more than 30 years. "Afterlife" follows a character played by Finn Wolfhard (Mike from "Stranger Things") as he, his sister and his mom are evicted and move to an inherited farmhouse in Summerville, Oklahoma. The property, previously owned by the kids' grandfather, turns out to be a secret storage facility for all of the old Ghostbusters gear. Grandpa was Dr. Egon Spengler. The research, the uniforms, the ghost traps and the Ecto-1 are all tucked away and out of sight. Trevor, Wolfhard's character, finds the automotive relic and is able to start the old box of bolts. He and his sister Phoebe are then seen careening the Ecto-1 through a field and testing out the car's gunner seat in town.  Paul Rudd enters the picture as Mr. Grooberson, a teacher at the kids' school who shows an interest in Phoebe's ghost trap. As somebody who remembers the Manhattan Crossrip well, Grooberson schools the kids on the past and, with them, explores their connection to it all.  The trailer closes with a Bill Murray quote from the original film: "Call it fate, call it luck, call it karma ... I believe that everything happens for a reason." He, along with Dan Aykroyd and Sigourney Weaver, are expected to have some sort of involvement in the new movie, though it's unclear what that will be. We'll find out more next year when "Ghostbusters: Afterlife" opens summer 2020. P.S. How about that Ford Ranchero GT?

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.