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GM CEO Akerson calls out Tesla, says Cadillac will compete on EVs

Cadillac will be taking on Tesla Motors, the underdog EV manufacturer that's seen heaps of critical acclaim and stock market buzz with its most recent sedan, the Model S. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," Dan Akerson, the chairman and CEO of General Motors, told media in Washington, according to The Detroit News.
Akerson continued, telling The News, "We'll sell more Volts and lose less money on the Volts than they'll lose on the Model S." He also took time to point out that Tesla getting vehicles out to customers isn't a guarantee of success or permanence, using Fisker as an example, saying "Does anybody even remember Fisker? I mean, there were a number of them; they are all gone."
This strong talk from Akerson comes after Doug Parks, another GM exec, let slip that the Detroit-based manufacturer has an EV in the works that will cover 200 miles per charge and only cost about $30,000, a massive upgrade over similarly priced EVs that struggle to top 100 miles per charge. Until that vehicle arrives, though, GM is preparing the Cadillac ELR, a small coupe that, like the Volt with which it shares technology, uses a gas engine as a mobile generator to recharge the batteries. Akerson took aim at Tesla again, saying, "But I do think when the ELR comes out late this year, early next - it's certainly the same postal code as Tesla, but now we're going to move up. It's not going to be a mass-produced car."

Cadillac expects major growth in China

The US sales issues facing Cadillac are not being paralleled in the People's Republic of China, as a new report from Automotive News indicates the US luxury maker should see its sales increase by as much as 40 percent.
The report cites Cadillac's own forecasts, which put its 2014 sales in the PRC at 70,000 units after cresting 45,000 vehicles at the end of August. Provided the sales pace holds true through 2015, the brand would hit its new 100,000-unit sales goal, AN reports.
"We're very optimistic about the luxury market, we believe that the luxury market by 2016 here will become the largest luxury market in the world, surpassing even the size of luxury in Europe," GM China President Matthew Tsien told AN. "With [Cadillac president] Johan [de Nysschen], we have somebody that really is an executive that understands luxury, but he also is very, very keen on understanding what do we need here in China for Cadillac to be successful."

Cadillac to bolster CT sedans with XT crossovers

Cadillac is moving swiftly to change up its naming scheme. Barely over a week ago we received our first indication that it was considering a different name its the upcoming flagship sedan previously known as LTS. Then Cadillac not only revealed the model would be called CT6, but announced that it would set the stage with a massive overhaul of its model nomenclature. And now we have another piece of the puzzle.
According to Forbes, Cadillac will not only rename its sedans with the letters CT, but will realign its utility vehicles under the banner of XT - both to be followed by a number indicating its place in the lineup. The one exception will be the Escalade, whose nameplate has such a strong following that it would be foolish for Cadillac to cast it aside. That leaves only the SRX (pictured above), but makes room for a new crop of crossovers said to be in the works.
It's a similar approach which Cadillac's new boss Johan de Nysschen took in revising the naming scheme at Infiniti. While it's bound to ruffle some feathers and scratch some heads in the beginning - especially since the company's current flagship sedan is called XTS - it's equally sure to make sense of it all in the long run. All we need to know now is what Nysschen and his marketing chief Uwe Ellinghaus plan to call the coupes.