1980 Cadillac Limo on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Ghostbusters' new Ecto-1 is an oddly uninspiring '82 Caddy

The Ghostbusters, or at least the movie franchise, will emerge from Hollywood's cobwebs this summer, but instead of the iconic 1959 Cadillac known as Ecto-1 that delighted big screen audiences in 1984, the new model may leave some scratching their heads. That's because this latest Ghostbusters draws its vehicular inspiration from a decidedly less interesting period in American automobile production: the 1980s. Starring alongside Kristen Wiig, Melissa McCarthy, Kate McKinnon, and Leslie Jones is a 1982 Cadillac DeVille hearse. The studio dressed up this tired Caddy to look the part, but something's amiss. Instead of the flamboyant fins and shiny chrome, the '82 is decidedly pedestrian and uninteresting. Even in 1982, it was kind of a dull choice for luxury car buyers. There's a reason Murilee Martin deemed the '70s and '80s the "malaise era." Built a couple of years before the original, Academy Award-winning Ghostbusters hit cinemas, the '82 DeVille represents one of Cadillac's lowest points bar the Cimarron. Under its hood might be Cadilac's new-for-1982 HT 4100 V8 engine, which featured what the brand referred to as "digital" fuel injection. With 135 horsepower and 190 pound-feet of torque, the DeVille didn't win stoplight races back then. Oddly, the V6 engine that came standard in the '82 Sedan DeVille produced the same horsepower but delivered an extra 15 torques, which made it both faster and more fuel efficient than the V8. These were bad times for General Motors, clearly, but the gas engines paled in comparison to Cadillac's first diesel. The company's LF9 5.7-liter diesel V8 was optional on the DeVille and we pity the unlucky buyers who checked that box. Generally credited as the engine that made "diesel" a haunted word in Detroit for 30 years, the 350-cubic-inch unit might actually be fitting for the Ghostbusters. On the bright side, the '82 is new enough that it may have carried a box or two of Hi-C's stellar, Ghostbusters-inspired Ecto Cooler. Maybe the mortician took his kid to Kroger one time, you never know. Fitting in In the original 1984 Ghostbusters, the '59 Caddy was a forlorn and forgotten piece of machinery waiting for a new lease on life. Character Dr. Ray Stantz picks it up and admits in the film that it needs "some suspension work and shocks ...

40+ cars that barely avoid the gas guzzler tax

The Gas Guzzler schedule, with mpg ratings and charges that haven't changed since 1991, lays out which fuel-swillers owe what to Uncle Sam.
I started thinking about the "Gas Guzzler Tax" - considerably less well known as The Energy Tax Act of 1978 - when I was driving Dodge's new Challenger SRT Hellcat last week. Unsurprisingly for a car that can burn 1.5 gallons of gas per minute at max tilt, theoretically able to empty a full tank of premium in about 13 minutes, the Hellcat will be subject to the Gas Guzzler Tax schedule when it goes on sale.