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Cadillac Offering $100 For Test Drives

The video meant to be presented here is no longer available. Sorry for the inconvenience. Cadillac is hoping to jumpstart sluggish sales with a generous offer to customers to get them into dealerships and perhaps behind the wheel of their very own Caddy. Cadillac is giving a $100 gift card to any insured car owners age 21 or older who drive non-GM vehicles built after 2004, WDIV reported. If you buy a Cadillac, the automaker is offering an additional $1,500 plus other incentives. Such sales promotions have worked well in the past, analysts told The Detroit News. Cadillac had strong sales last year, but sales are down 7.3 percent this quarter compared to the first quarter last year. Cadillac will run the promotion until the end of the month. Related Gallery AOL Autos Test Drive: 2014 Cadillac ELR Cadillac Car Buying Car Dealers

Cadillac plans to keep its Manhattan ZIP code, shunning Detroit

Johan de Nysschen is credited for separating Cadillac from the GM nest in Detroit, but despite his ouster earlier this year, the luxury division says it will remain headquartered in New York City's tony SoHo district. "It's 100 percent that we're staying here, that was never a question," Cadillac spokesman Andrew Lipman told the Detroit Free Press. Cadillac in April announced that it was replacing de Nysschen, after four years running the flagship brand. The new brand boss, Steve Carlisle, previously was president and managing director of GM Canada. De Nysschen led a big push to separate the luxury brand from its parent company as a separate business unit, announcing the move to New York in 2014 as a way to gain more autonomy and better tap into the global luxury zeitgeist. The move was controversial at the time in some quarters, though Lipman told the Freep that GM brass made the decision to relocate Cadillac to the Big Apple months before de Nysschen arrived at the company. Cadillac now occupies the 15th and 16th floors of a high-rise building on Hudson Street in SoHo, where it has between 140 and 150 employees. It also operates a ground-floor retail space called the Cadillac House where it displays cars, operates a coffee shop and stages events, including with fashion designers. Its vehicles are still designed and engineered back in the Detroit area, however. "The amount of time people spend at Cadillac House has been increasing, and it's become a destination," Lipman said. Cadillac used this year's New York Auto Show to reveal its new 2019 XT4 compact crossover, its second offering in the all-important luxury crossover segment after the XT5. It goes on sale this fall. Related Video: Image Credit: Cadillac Marketing/Advertising Cadillac GM Crossover Luxury cadillac xt4

2019 Cadillac XT4 First Drive Review | Fashionably late

SEATTLE, Wash. — The 2019 Cadillac XT4 compact crossover debuted in New York, Cadillac's recently-adopted home, several months ago. Since then, a lot's changed. Cadillac honcho Johan de Nysschen got the boot, the economy's continued to improve, and we've changed coasts to experience the XT4. The setting is Seattle and its environs, a place that embodies the moment – a town flush with tech money and outdoor lifestyle experiences. Oh, and traffic. Lots of that. What hasn't changed is that this is a vehicle that Cadillac desperately needs. Between and below the Escalade and XT5 are vast gulfs of white space that could swallow entire crossover-focused brands. The dealers, we imagine, howled. And de Nysschen was replaced, it turns out, by a career GM exec with a penchant for building bridges with dealers. Must be a coincidence. The XT4 should please everybody involved in that power struggle. It's cute, for one, which will make for happier dealer-customer interactions. It brings appreciable but unintimidating technological advances to a brand looking to flex some segment leadership muscles. And it doesn't strictly feel like a rebadged version of a lower-tier product, a bad habit that Cadillac keeps failing to kick. We'll discuss its competition within its segment, and how they compare to the XT4, in another piece to follow. If you're wondering where the XT4 comes from, the easiest way to think about it is as a cut-down version of the basic underpinnings of the XT5, wrapped in nicely-proportioned sheetmetal. To be blunt, there's more unadorned plastic on the lower fascia and rockers than we'd like at this price point, but the rest is handsome. Large, elegant lamps sit at both ends, set off with trendy creasing and little accent vents – Sport models have clear taillight elements, while others have red-tinted lenses. The XT5, itself a newer vehicle, looks outclassed and dated instantly when put up next to its sleeker, more modern little sibling. The interior, however, is more alike than different. The major shapes are similar, as are the placement of the switchgear. The 8.0-inch infotainment screen is, as in the XT5, embedded in a slabby wedge of dash. It's still a touchscreen, but a little dial now provides an alternate way to navigate. A Qi charging panel and easily accessible, but not too prominent, USB, charging, and aux inputs reside just above. The seats in our tester, a Premium Luxury trim, are covered in a soft, warm caramel-colored leather.