1970 Cadillac Sedan Deville Absolutely The Finest To Be Found Anywhere on 2040-cars

Auto blog

Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

2020 Cadillac XT6 Sport Drivers' Notes | We have many mixed opinions

The 2020 Cadillac XT6 is Cadillac’s long-awaited answer to the numerous three-row luxury crossovers that have been on sale for years. It is not a shrunken Escalade. Instead, GM decided to pull one of its other well-used platforms for duty, with the XT6 being most similar to the GMC Acadia underneath. That means the Cadillac is rolling with similar running gear, too. Under the hood is a 3.6-liter V6 making 310 horsepower and 271 pound-feet of torque, mated to a nine-speed automatic transmission. Front-wheel drive is standard, but our Sport model has an upgraded all-wheel-drive system. It also has some other special mechanical bits to make it better than the standard XT6. For example, the Sport trim has continuously variable dampers that stiffen in Sport mode. That upgraded all-wheel drive system adds twin clutches on the axles to facilitate torque vectoring. And the steering ratio is changed to 15:1, as opposed to the 16:1 ratio used on Premium Luxury trim models. This XT6 Sport also features some exterior and interior finishes not seen on other XT6 models. Black trim dominates outside, headlined by a large, black mesh grille. Then on the inside, we get real carbon fiber trim. There are plenty of cool features like CadillacÂ’s Night Vision and the rear camera mirror, but Super Cruise still isnÂ’t available as an option on this Cadillac. GM has promised a wider adoption of Super Cruise for its lineup in the future, but weÂ’re not there yet. Before options, our XT6 Sport came in at $58,090, including the $995 destination charge. The $3,700 Platinum package adds semi-aniline leather seats, a suede headliner and premium carpeting throughout the cabin. A $2,350 Enhanced Visibility and Tech package brings us the eight-inch instrument cluster digital display, a head-up display, rear camera mirror, rear pedestrian alert and an automatic parking assist feature. Then, a $1,300 Driver Assist package adds adaptive cruise control and enhanced automatic emergency braking, including rear braking. Our car also has the $750 Comfort and Air Quality package, which adds heated rear seats, cooled front seats and an air ionizer for the cabin. The pretty Red Horizon Tintcoat costs $1,225, and the fancy Night Vision option adds another $2,000. That brings us to our grand total of $71,190.

Johan de Nysschen tells his side of the story

Automobile snagged time with ex-Cadillac, Infiniti, and Volkswagen of America boss Johan de Nysschen. General Motors decided to part ways with de Nysschen on April 18, 2018, after the German spent four years in charge of America's luxury brand. The longtime auto exec is a polarizing figure for enthusiasts, who seem to take a mostly negative view of his work at Infiniti and Cadillac. However, there's no denying de Nysschen is frank, and in the Automobile interview he puts an insider's perspective on a big bag of issues we can only speculate on. One of the biggest bombshells in the interview was that it wasn't de Nysschen's idea to move Cadillac to New York: "When I was recruited, I was informed that the company would relocate to New York," he said. Previous GM CEO Dan Ackerson had made the decision before hiring de Nysschen, then Ackerson let his new hire make the announcement. The big change came only two years after de Nysschen had taken over Infiniti after insisting Nissan's luxury brand move to Hong Kong. De Nysschen explained Cadillac's NYC move with the same rationale as Infiniti's Hong Kong move, so everyone assumed the new guy was doing his usual. He explains in the interview that after the move, "Folks who rooted for Detroit felt betrayed. Cadillac had an enemy." And that became a problem. He has nothing bad to say about GM or Cadillac, believing on the contrary that "GM is in a good position going forward." But he brought clarity to some of Cadillac's struggles. Among the issues was GM's "very vigorous" post-bankruptcy test for green-lighting a project. Another was the lack of specialization for the luxury arm. "Engines were generically developed with the Chevy brand in mind," he said, "and, then, 'Okay, well, yeah, it's good enough for Cadillac.'" That carried over into haphazard technology rollouts. "GM didn't have a specific technology roadmap aligned to particular brands," he said. "The process was, as they were developing new technologies, they would look at what product's launch date would be aligned with the maturation date and market readiness of a technology and go with it, whether Buick, Chevy, or what have you." De Nysschen worked to end such generalized approaches, which is how we get Cadillac taking the GM lead on technology and electrification.