1968 Cadillac Deville Base Hardtop 2-door 7.7l on 2040-cars

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Cadillac Escalade gets $5,000 discount to ward off Lincoln Navigator

General Motors apparently isn't going to let early good reception for the redesigned Lincoln Navigator steal thunder from its own luxury SUV without a fight. It's offering a $5,000 discount on the purchase or lease of the Cadillac Escalade this month to any buyer who trades in a 1999 or newer Lincoln model, Bloomberg reports. GM spokesman Jim Cain told Bloomberg the incentive is being offered to keep prices competitive for the Escalade. The 2018 Navigator starts at $72,055, compared to $73,995 for the Escalade, but the outgoing version of the Navigator is selling for an average of around $53,000, compared with more than $80,000 on average for the Escalade, he said. The Escalade was the top-selling domestic luxury SUV in October and No. 4 in the segment, according to Motor Intelligence. It far outsold the Navigator, which last saw a refresh in 2015 and a full redesign in 2007. But Ford is hoping to gain back some ground with the new Navigator and updated Expedition, which also trails the Chevrolet Tahoe and Chevy Suburban in its segment. Bloomberg notes that one Morgan Stanley analyst estimates that GM owns a $2 billion annual pretax profit edge in the lucrative luxury sport utility segment. Our recent First Drive review called the new Navigator "far superior to its primary competitor, the Cadillac Escalade."Related Video:

Chevy's low-cost pedestrian avoidance to debut on 2016 Malibu

The mainstreaming of safety technologies that began on luxury vehicles will get a big boost from General Motors later this year. The General says it plans to offer 22 driver assistance systems across its product portfolio of 2016 models, starting with the redesigned Chevrolet Malibu - the one that we know will keep tabs on teenagers for the benefit of parents. Pedestrian avoidance will be another of its available options. Instead of kitting the sedan out with numerous and expensive radar arrays, the GM system uses the camera mounted next to the rearview mirror that is already used for the lane-keeping function. New software lets it detect pedestrians, and when it detects a potential collision with one, it can alert the driver and brake autonomously if the driver doesn't react. Eventually, engineers want to give it the ability to do the same with cyclists. Because it uses existing hardware updated with new code, GM says the application costs "a few hundred dollars." GM demonstrated the Front Pedestrian Braking preventing a crash with a dummy pedestrian at speeds up to 15 miles per hour. Automotive News reports that it will reduce the severity of impact up to 40 miles per hour, but "may not be of much use in collisions at higher speeds." That feature will also join the options list of the Cadillac CT6. The press release below has more on GM's driver tech soon on the way. Related Video: GM Paving Way to Smarter and Safer Driving at All-New Active Safety Test Area 22 crash-avoidance technologies offered on 2016 Chevrolet, Buick, GMC and Cadillac models MILFORD, Mich. 2015-07-24 – Chevrolet, Buick, GMC and Cadillac will offer 22 different active safety technologies across their 2016 model year U.S. lineups, ranging from driver alerts to those that automatically intervene and assist the driver in critical situations. Safety engineers will develop and test these and other safety technologies for products around the world at GM's new, 52-acre Active Safety Test Area at its Milford Proving Ground near Detroit. The $14 million facility officially opened Friday. "Our comprehensive safety strategy of helping customers before, during and after a crash continues," said Jeff Boyer, vice president of GM Global Vehicle Safety.

Cadillac to bolster CT sedans with XT crossovers

Cadillac is moving swiftly to change up its naming scheme. Barely over a week ago we received our first indication that it was considering a different name its the upcoming flagship sedan previously known as LTS. Then Cadillac not only revealed the model would be called CT6, but announced that it would set the stage with a massive overhaul of its model nomenclature. And now we have another piece of the puzzle.
According to Forbes, Cadillac will not only rename its sedans with the letters CT, but will realign its utility vehicles under the banner of XT - both to be followed by a number indicating its place in the lineup. The one exception will be the Escalade, whose nameplate has such a strong following that it would be foolish for Cadillac to cast it aside. That leaves only the SRX (pictured above), but makes room for a new crop of crossovers said to be in the works.
It's a similar approach which Cadillac's new boss Johan de Nysschen took in revising the naming scheme at Infiniti. While it's bound to ruffle some feathers and scratch some heads in the beginning - especially since the company's current flagship sedan is called XTS - it's equally sure to make sense of it all in the long run. All we need to know now is what Nysschen and his marketing chief Uwe Ellinghaus plan to call the coupes.