1964 Cadillac Sedan Deville Lowrider W/ Hydros - Mint Condition on 2040-cars

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de Nysschen pushes to separate Cadillac, GM

Cadillac President Johan de Nysschen continues his push to separate his brand from General Motors. After controversially picking up shop and moving to New York's trendy SoHo neighborhood, de Nysschen has now gone on record as saying that within two years, the brand will enjoy "a far higher degree of autonomy and self sufficiency." That autonomy will include the brand reporting its own financial results, independent of GM. But what would such a move do for Cadillac? Well, as de Nysschen explained it to Automotive News, "Cadillac at this state makes a very sizeable contribution to the overall profit at General Motors." If that's truly the case, separating financial announcements serves to emphasize the prosperous character de Nysschen seems so keen on attaching to his brand. But that's only one phase of Cadillac's push to distance itself from GM. De Nysschen is eager to revamp the company's dealership model so that it stands out from other GM brands, calling it a "very profound focus." Those moves, according to AN, including a change to the current dealer incentive model with a particular emphasis on building the brand rather than nailing sales figures. "If you aren't strengthening the brand perception, you should have less reward," de Nysschen told AN. While his goals seem clear, de Nysschen's statements have left us wondering whether they're also somewhat counterintuitive. Emphasizing Caddy's prosperity to potential consumers while incentivizing dealers to move less metal seems more like a tactical move rather than a strategic one. And there's no telling how the new dealership model will impact de Nysschen's goal to hit 500,000 global sales by 2020. Related Video:

GM laying off 510 amidst slow Cadillac, small car sales

General Motors is laying off about 510 workers from two factories beginning in January, and it could be months before the automaker needs some of that latent capacity to come back on line. A combination of poor sales and high dealer inventories are prompting the cutbacks, according to Automotive News.
The largest changes come at GM's Lansing Grand River plant, where the Cadillac ATS and CTS are made. An entire shift of about 350 workers is being laid off, but the automaker hopes to find positions for some of them at other nearby factories. The decision leaves just a single shift building vehicles there. According to Automotive News, the move is partially spurred by Johan de Nysschen's plan to make Cadillac a more exclusive brand.
The lost shift will likely return for production of the next-generation Chevrolet Camaro at the plant, according to the report, but GM isn't saying when that will be. A previous announcement from the Canadian Auto Workers union indicated that the Oshawa, Ontario, factory would lose the coupe in late 2015 or early 2016.

Cadillac previews upcoming new XT5 crossover [UPDATE]

UPDATE: Cadillac has released another three images, which we've added to the gallery above. Cadillac is gearing up to unveil its new XT5 crossover at the Dubai Motor Show in November. We've already seen what it'll look like - from a couple of angles, anyway - but the all-American luxury automaker has given us another taste of what's to come with a quartet of images released on its official Facebook page. Set to replace the SRX that's now six years old, the all-new XT5 adopts the new design language we've seen on newer Cadillacs of late. That's most particularly emphasized with those vertically integrated LED headlights. The sharply creased styling is also signature Cadillac, as is the egg-crate grille capped by the brand's wreath-less new emblem. The dark brown paint job also looks like it has a deep metallic flake to it, offset by satin brightwork where you might have once expected to see glinting chrome. (Then again, it could just be reflecting a uniform backdrop.) The XT5 is expected to be the first of several new Caddy crossovers to wear the letters XT. A smaller model (likely to be dubbed XT3) is tipped to slot in below, with a larger XT7 to slot in above – but still below the defiantly truck-based Escalade that's not about to go anywhere anytime soon. Sedans will continue to start their nameplates with the letters CT. But after a dozen years, the letters SRX will be retired from the Cadillac lexicon. Related Video: