1964 Cadillac Deville on 2040-cars

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Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

Cadillac introducing V2V communications on 2017 CTS sedans

While Audi has introduced vehicle-to-infrastructure technology in select cars in select cities, Cadillac is focusing on vehicle-to-vehicle (V2V) communications, and it all starts with the CTS sedan. Starting this month, the company will be adding V2V equipment to 2017 models. The feature will be standard on cars in the US and Canada. These V2V devices will allow these new Cadillacs to communicate with each other up to 980 feet away. The cars will be able to transmit and receive information on speed, direction, and location. An example of how this data can be used is in detecting a car coming up a side street that could pose a possible collision risk. The cars will also be able to transmit data about brake use, hazard lights, and low traction situations for advance warning of hazards. The warnings can be displayed on the instrument panel and heads-up display. Currently, the system only communicates with other CTS sedans equipped with the technology. According to Chris Bonelli at Cadillac part of the reason is that the CTS will be the only car with the equipment on US roads at the moment, but it also isn't currently set to communicate with other cars if they were to be offered right away. However, he said that the company is absolutely willing to work with other companies to make the system compatible if or when other cars are offered with the technology. This V2V system also doesn't send data to any sort of network, instead only communicating with nearby cars. For the time being, this precludes the possibility of receiving road condition information from cars that are farther away. But as Cadillac points out, it should work under any conditions with no delay since it isn't dependent on information from a network. As far as security is concerned, Bonelli told us that the Cadillac system does have firewalls and other security measures to keep it protected from interference. He also said the cars don't store any data they receive. In addition, none of the data could be used to identify a particular person. The cars use a radio frequency set aside by the government for this use. The introduction of this technology also puts Cadillac well ahead of proposed legislation by the Department of Transportation. The organization wants this type of short-range V2V communications equipment to be a standard feature by 2023, believing the technology could prevent many injuries and deaths due to crashes. Related Video:

2014 Cadillac XTS Vsport

Not long after bombing around the Milford Road Course in the new CTS Vsport, Cadillac invited me to try out its other new-for-2014 Vsport model: the XTS. And despite using the same twin-turbocharged 3.6-liter V6 from the CTS, the Vsport package takes on a whole new meaning here in Cadillac's softer flagship.
In the CTS, this trim perfectly bridges the gap between the standard models and the hardcore CTS-V, and is focused on being the best-driving version of the range without a standalone V badge. The XTS, however, has no proper V model, so the Vsport becomes the new range-topper for that line by default. But unlike the CTS Vsport, which uses rear-wheel-drive architecture and is focused on driving dynamics above all, the XTS is geared toward a much different customer.
The entire XTS experience is far more concerned with plush comfort than handling prowess, and while this Vsport model certainly ups the ante with more power and some mild suspension and steering tweaks, it's not exactly what we'd call a particularly engaging experience. But that doesn't mean it isn't good.